Home / Knowledge / News / Apparel/Garments / Jcpenney unveils must-have fashion items for school kids
Jcpenney unveils must-have fashion items for school kids
31
Jul '12
Before classes go into session, jcpenney is helping students start the school year in style with an affordable array of this season’s must-have fashion items topped with free haircuts for kids at all jcp salons in August.

The Company will debut its highly anticipated Shops concept for Levi’s, i jeans by Buffalo and The Original Arizona Jean Co., offering back-to-school shoppers the best collection of denim brands in a dynamic new store environment. Combined with jcpenney’s simplified, straightforward pricing, parents won’t need to clip coupons, or wait for a sale to get the looks kids love. jcpenney has what they want at great low prices all day, every day of the week.

“The back-to-school season presents the perfect opportunity to offer free haircuts for kids and unveil our new Shops, giving customers a first glimpse of what will soon be an entirely new retail experience,” said Ron Johnson, chief executive officer of jcpenney. “We know how important it is for kids to make a great first impression and with low prices every day, jcpenney is making it easier for parents to shop without having to wait for a sale.”

Nearly 700 jcpenney stores were renovated to make room for the first installment of brand Shops opening Aug. 1. Over the next few years, jcpenney stores will visually transform into a collection of Shops showcasing major apparel and home brands for every style and budget.

Levi’s Denim Bar Serves Up the Perfect Fit

Together with Levi Strauss & Co., jcpenney is introducing a Levi’s Denim Bar experience that will redefine the way customers find the ultimate pair of jeans. This unique brand Shop, launching in Men’s, features the largest assortment of Levi’s denim ever offered at jcpenney with 11 fits and 88 washes. With most styles priced at just $40 every day, there has never been a better time to buy Levi’s at jcpenney.

Each Denim Bar is equipped with iPads so customers can access more sizes, styles and finishes through a virtual Denim Bar experience that is also available on jcp.com/levis. Staffed by specially-trained Levi’s Fit Specialists, Levi’s Shops offer the added convenience of mobile checkout, marking the first time this technology is available in jcpenney stores.

“The Levi’s brand epitomizes classic American style and effortless cool. We kept this spirit in mind when we envisioned a new way to shop for Levi’s jeanswear inside jcpenney,” said Liz Sweney, chief merchant for jcpenney. “Now, customers can pull up a stool at one of our Levi’s Denim Bars and work with a specialist to choose from a curated selection of Levi’s jeans that best expresses their personal style.”

Designed for the Modern Aesthetic: i jeans by Buffalo

Catering to fashion-savvy shoppers who prefer modern clothing with contemporary silhouettes,


Must ReadView All

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Textiles | On 22nd Nov 2017

Karl Mayer unveils TMJ 4/1-T terry warp knitting machine

Karl Mayer, a technology and market leader in textile machinery from...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search