Home / Knowledge / News / Apparel/Garments / New intimate apparel brand to launch in August
New intimate apparel brand to launch in August
Aug '12
Curveturiere, a New York-based intimates company, announces the August 2012 launch of Curveturiere, bringing fashion, trend and glamour to classic full-cup silhouettes. Each style is constructed with the utmost attention to fit, comfort, and support. Bras are available in sizes 32 to 48/50 D through K and bottoms in XS to 3XL.

Curveturiere co-creators/founders, Kelly Moore and Mary Pifko, not only combine 25+ years experience in the intimates industry, they identify with women's quest to find fashionable intimates through their own personal struggles to find full-busted foundations.

"Living and working in the fashion industry, I wanted the same trend options in my intimates as I had with clothing and accessories," said co-founder Mary Pifko. "As a natural 32F intimates buyer with brands across the industry I still could not find my size. Intimates brands offering trend and color stopped at DD or DDD. Brands that offered broader sizes were offered in nude and black with prices upwards of $100."

The line consists of a full collection of bras, panties, and sleepwear. Purposely curated to allow customers to mix and match foundations, the collection is a reflection of their tagline. After too many years of staring at a black and white lingerie drawer, we ask, "Who wants to live life in neutral?" The collection focuses on color and trend while staying true to full-busted customer demands.

"The average bra size in America is a 36DD. Five years ago the average size was 36C, 10 years ago the average size was 34B. Our customer is clearly underserved in her lack of options in the market," said co-founder Kelly Moore. "Because Mary and I identify closely with our customer we want to create a community giving women an outlet to share trend and fashion information, figure-related tips, healthy living advice, recipes, exercises, beauty advice, and other full-bust finds through blogs and social media."

Curveturiere will launch in New York City on August 6th in their 7th Avenue showroom with a private cocktail preview reception of the Spring 2013 Collection for buyers, bloggers, and press. The full Spring 2013 line will debut in Las Vegas, August 21st, at the Curve Intimates Trade Show.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search