Home / Knowledge / News / Apparel/Garments / Sri Lanka's Avirate plans more outlets in India
Sri Lanka's Avirate plans more outlets in India
07
Sep '12
Sri Lanka’s Timex Garments, which opened its first Avirate brand outlet in India last December, now plans to increase the count of its Avirate outlets in India to seven by close of the current year, and to 30 by end of next year.
 
With an aim to penetrate in Indian market in a big way and to cater to high-end consumers, the brand plans to set up outlets in key malls across India, Timex Garments CEO Arshad Sattar said.
 
Eyeing good returns from its stores in Delhi, Bangalore and Chennai, the turnover of the brand’s India business is expected to reach US$ 10 million by 2013, while Avirate’s Sri Lanka sales are likely to touch US$ 3.5 million.
 
The brand also plans to enter ecommerce, as it has become a huge business in India, Mr. Sattar said.
 
Timex Garments posted robust growth over the last 18 months, mainly due to launch of the personalized Avirate brand, he added.
 
Mr. Sattar said Avirate is the first Sri Lankan conglomerate to have introduced a garment brand in European market.
 
Timex plans to bring at work a two-fold strategy to tap Asian, Far East and Middle Eastern markets. Avirate apparels would be offered in multi brand outlets and shoppers stores in Dubai, Hong Kong, Malaysia and Singapore, Mr. Sattar said.
 
With novel business model and strategies, the brand plans to grow its consumer base by 30 percent in first quarter of next year. 
 

Fibre2fashion News Desk - India


Must ReadView All

UNIDO, eWTP discuss strengthening ties to back e-commmerce

Textiles | On 25th Apr 2018

UNIDO, eWTP discuss strengthening ties to back e-commmerce

United Nations Industrial Development Organisation director general...

Courtesy: HueTrap

Apparel/Garments | On 25th Apr 2018

Making sustainability affordable is a big challenge

In a lot of instances, being sustainable comes with an additional...

Courtesy: Formosa Petrochemical Corporation

Textiles | On 25th Apr 2018

Formosa to set up petrochemical plant in Louisiana

Formosa Petrochemical Corporation has selected St. James Parish in...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search