Home / Knowledge / News / Apparel/Garments / Revolution Dancewear buys apparel retailer Dance Direct
Revolution Dancewear buys apparel retailer Dance Direct
12
Sep '12
Revolution Dancewear, the leading designer and marketer of dancewear and footwear that sells direct to dance studios in the United States and Canada, announced that it has acquired Melsham, UK-based Dance Direct, the largest online retailer of dance apparel in the United Kingdom and Europe.

The acquisition brings together two leading companies with equal passion for serving dance communities with high-quality products, providing superior customer service and evolving the dance apparel business with innovations in materials, packaging and accessories. With no overlap in customers or countries served, the deal is highly synergistic in creating cross-selling opportunities and developing new market opportunities.

Since its founding 17 years ago, Revolution Dancewear has transformed the dance apparel business with its business model in selling direct to dance studios and dance schools. With its direct-to-studio approach, Revolution Dancewear empowers studio owners to create customer affinity and healthier bottom lines. Through this unique distribution model, Revolution has developed a loyal customer base of dance instructors who serve as a catalyst for the company’s impressive sales growth. Revolution Dancewear sales have increased 275 percent since 2007 while the overall market has grown at just 2 percent per year.

“At Revolution Dancewear, we pride ourselves on our innovative approach and creating an extraordinary apparel experience that reflects our customers’ passion for dance,” said Robb Lippitt, CEO of Revolution Dancewear. “In acquiring Dance Direct, we’ve found an opportunity to accelerate our growth and create market breadth with a company that operates under the same philosophy that we do.”

Dance Direct was founded in 1999 by two ex-professional ballet dancers with a common belief that quality dancewear should be more widely available and affordable so struggling dancers can focus more on their training and spend less on dancewear. Dance Direct today provides a wide array of well-known brands and products to hundreds of thousands of customers in the UK, France and Germany.

Upon merging operations, Revolution Dancewear will stay true to its model in the U.S. and Canada with distribution of its specialty dancewear exclusively to dance studio owners. The company sees an immediate opportunity to extend its dance recital costumes into the European market in selling both direct to consumers and to dance schools. With this acquisition, Revolution Dancewear will be unmatched in the industry offering European consumers and business customers a one-stop-online-shop for all their dancewear, footwear and costume needs.

Revolution Dancewear is backed by Pittsburgh, Penn.-based Incline Equity Partners. In November, 2011, the private equity firm announced the recapitalization of Revolution Dancewear, which resulted in a payment of a dividend to all shareholders of the company. The recapitalization came just 16 months after the firm’s original investment in the company in July 2010.

Revolution Dancewear is the only designer and marketer of beautifully-crafted and affordable dancewear, including bodywear, footwear and recital costumes, that sells exclusively to dance studios and dance schools across the U.S. and Canada.

Revolution Dancewear


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search