Home / Knowledge / News / Apparel/Garments / Eurojersey uses overprint lacquer tech for SS 14 Beachwear
Eurojersey uses overprint lacquer tech for SS 14 Beachwear
23
Oct '12
The Eurojersey design department has developed its range of Sensitive Fabrics for the 2014 Beach collections by looking at the Sensitive Classic fabric, and identifying styles that evoke experiences and the allure of different styles from around the world. The company takes its inspiration an imaginary voyage between East and West, looking to the ‘enchanting scenes’ found in epic maritime stories, which depict coastlines, harbours and shores.

A new technique is being introduced for the 2014 range, called overprint lacquer, which allows optimal penetration of the coloured pigment into the fabric on a coloured background. This results in a clean, precise graphic.

The high-definition digital print system, developed exclusively by Eurojersey, means that all kinds of personalised prints can be reproduced onto fabrics. The prints reportedly stand out for their optimal performance in terms of colour penetration and pattern resolution.
 
The collection features four moods: Floral, New Geometrical Shapes, Stylised Floral and Exotic.
 
The Moods
 
Floral - Oriental ceramics serve as the backdrop to the Floral fabrics, which take their inspiration from Japan and its meditations and ceremonies, which are still very popular today. Flowers feature heavily, depicted through precise engravings. These snapshots of fragrant bouquets are set against a backdrop of deep, soothing, marine tones, ranging from intense shades of blue to dazzling hues of electric blue and green to contrasting reds, whites and creams. The floral fabrics have been designed especially for clothing to be worn in natural locations, such as the beach or out in open waters, in summertime.
 
New Geometrical Shapes - This mood takes its inspiration from the decorative flooring and ceramics emblematic of the splendid port city-states of medieval Italy, where precious goods that were impossible to find elsewhere would arrive, along with new artistic ideas and multi-ethnic images. The modular tiled effect evokes the houses and scenes of the port cities of that time, using delicate, elegant patterns and New Geometrical Shapes that contrast with the various different backgrounds.
 
For example, works of embroidery are exact, meticulous, sharp, neat and painstakingly calibrated. The fabrics have been designed especially for elegant, refined clothing, such as garments for evening-wear and black-tie events.
 
 

Must ReadView All

Textiles | On 24th Jan 2017

Textile industry demands relaxation of laws from Budget

The upcoming Union Budget 2017-18 should focus on relaxing certain...

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search