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Pakistan's Stoneage launches new campaign & store
Oct '12
Popular Pakistani jeans brand Stoneage has launched its latest 'Denim Forever' campaign along with a new flagship outlet in Lahore.
The newly opened store features a range of denim products, such as soft, skinny jeans, pleated cotton t-shirts and rough denim jackets.
The outlet also offers the firm’s fall/winter collection for 2012 titled 'celebrating individuality', which includes jeggings, cargo bottoms and tunics. 
The store sports a colourful cow-boyish look, adorned with recycled pipes, container metal and wood to give a grungy yet eco-friendly feel.
The ambience includes graffiti walls, subtle colours on ceilings, funky wall hangings and aesthetically-framed photographs.
Established in 2006, Stoneage is a part of the Crescent Bahuman Ltd, one of the country's leading denim exporters, which boasts a clientele as versatile as Levi's, Mustang, Bensherman and Xpress Ltd.  The brand specializes in a variety of western clothing items for men and women.

Fibre2fashion News Desk - India

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