Home / Knowledge / News / Apparel/Garments / Pakistan's Stoneage launches new campaign & store
Pakistan's Stoneage launches new campaign & store
Oct '12
Popular Pakistani jeans brand Stoneage has launched its latest 'Denim Forever' campaign along with a new flagship outlet in Lahore.
The newly opened store features a range of denim products, such as soft, skinny jeans, pleated cotton t-shirts and rough denim jackets.
The outlet also offers the firm’s fall/winter collection for 2012 titled 'celebrating individuality', which includes jeggings, cargo bottoms and tunics. 
The store sports a colourful cow-boyish look, adorned with recycled pipes, container metal and wood to give a grungy yet eco-friendly feel.
The ambience includes graffiti walls, subtle colours on ceilings, funky wall hangings and aesthetically-framed photographs.
Established in 2006, Stoneage is a part of the Crescent Bahuman Ltd, one of the country's leading denim exporters, which boasts a clientele as versatile as Levi's, Mustang, Bensherman and Xpress Ltd.  The brand specializes in a variety of western clothing items for men and women.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search