Home / Knowledge / News / Apparel/Garments / Pakistan's Stoneage launches new campaign & store
Pakistan's Stoneage launches new campaign & store
Oct '12
Popular Pakistani jeans brand Stoneage has launched its latest 'Denim Forever' campaign along with a new flagship outlet in Lahore.
The newly opened store features a range of denim products, such as soft, skinny jeans, pleated cotton t-shirts and rough denim jackets.
The outlet also offers the firm’s fall/winter collection for 2012 titled 'celebrating individuality', which includes jeggings, cargo bottoms and tunics. 
The store sports a colourful cow-boyish look, adorned with recycled pipes, container metal and wood to give a grungy yet eco-friendly feel.
The ambience includes graffiti walls, subtle colours on ceilings, funky wall hangings and aesthetically-framed photographs.
Established in 2006, Stoneage is a part of the Crescent Bahuman Ltd, one of the country's leading denim exporters, which boasts a clientele as versatile as Levi's, Mustang, Bensherman and Xpress Ltd.  The brand specializes in a variety of western clothing items for men and women.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search