Home / Knowledge / News / Apparel/Garments / Four bollywood directors walk ramp for Blackberrys AW2012
Four bollywood directors walk ramp for Blackberrys AW2012
30
Oct '12
Blackberrys, the premium men’s apparel brand strikes again with its second season, A/W 2012 of Blackberrys Sharp Nights, the greatest extravagance of fashion & panache held on the 17th October 2012 at Mahalaxmi Race Course- Tote on the Turf.  

The Sharp Nights concept is a celebration of the values of “Sharp” men. It is Blackberrys endeavor to recognize the pack of distinctly sharp men from across various walks of life.  Thereby, the event is a culmination of an integrated campaign to find the group of sharp men from the Indian netizens. 

Blackberrys Sharp Nights is the common platform which brings together some of the brightest well known minds and these sharp Indian netizens. 
 
Last season saw Farhan Akhtar walk the ramp at the event and this edition of Blackberrys Sharp Nights is themed as Director’s Cut. It sees four of the sharpest directors in the industry who are in their own ways, instrumental in shaping the new age Indian cinema, walk the ramp at their sharpest best. Each of them represent values of “Sharp” which the brand Blackberrys lives and breathes – Madhur Bhandarkar best known for his take on the glamour world, Kunal Kohli personifies emotional quotient, Rohit Shetty for action and humor and lastly Imtiaz Ali for maverick self. Each of them has been instrumental in the evolution of Indian cinema, challenging status quo – what used to be slotted as low budget art cinema is now mainstream commercially successful. 
 
Their version of issues, relationships, cinema, represent their unique twist to established notions. This idea resonates with Blackberrys brand mantra of Go Sharp and the “Twist” which is brand DNA and manifests in everything they do.  
 
Marking the success of Blackberrys with the grand celebration, Mr. Yogesh Tiwari, VP Sales and Marketing Blackberrys comments, “It gives me immense pleasure to announce the second season of Blackberrys Sharp Nights – Director’s Cut. The genesis of sharp nights concept came to being to be able to define a different reward mechanism for some of the brightest men in the country. Another award function would have been very boring and hence the element of the ramp walk for these bright minds to show our recognition and appreciation to the contribution they have made to their respective fields. This also becomes a way to see these cutting edge men in an avatar which suits their sharp personalities.”  
 


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search