Home / Knowledge / News / Apparel/Garments / 'Life's A Party, Dress Like It!' from Lilly Pulitzer
'Life's A Party, Dress Like It!' from Lilly Pulitzer
09
Nov '12
From the second Lilly Pulitzer hit the Palm Beach scene circa 1959ish, she was famous for her fetes. With Resort 2012, Lilly Pulitzer, the lifestyle brand inspired by the authentic resort style of Palm Beach, kicked off a year-long celebration of life’s milestones that are marked by a special Lilly. With one of the brand’s most popular Lilly-isms, “Life’s A Party, Dress Like It!,” as inspiration, each season is focused on all the special occasions that are relived with every generation of Lilly Lovers – from a toddler’s first step in her little Lilly shift to the perfect white Lilly lace dress at her bridal shower.

“From Facebook to fan mail, we’ve seen millions of pictures sent in by our customers. They are at special events with everyone decked out in their favorite Lilly - looking fabulous and ALWAYS smiling!” said Jane Schoenborn, Vice President of Creative Communications at Lilly Pulitzer. “We recognize that no other brand is lucky enough to claim this happy title, so this year we’re using print and color to celebrate all these occasions.”

To kick off the party right, Lilly Pulitzer starts the year with the celebration of the founder’s birthday on November 10th. Guests will be delighted with limited-edition gifts with purchase on Lilly Pulitzer, in retail stores, and participating wholesale retailers. Then, Lilly Pulitzer heads to where the party all began – Palm Beach – as the presenting sponsor of the American Red Cross Beach Bash on December 29th.

This iconic social event draws in crowds from all over the East Coast decked in their favorite Lilly attire. Lilly Pulitzer Facebook fans can win a trip for two to the event through the “Enter to Win – Beach Bash” tab today through November 15.

Even after the Resort 2012 “Palm Beach Bash” season, people will agree that NO ONE throws a party like Lilly Pulitzer, and the party will just be getting started! Throughout the year, in-store and online, customers will be invited to a different themed party each season. And since life’s a party, Lilly Pulitzer helps customers dress like it and supplies them with insider party tips on the newly, re-launched blog, The Juice Stand.

Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. It all started 50ish years ago with a simple shift dress in Palm Beach, Florida. Today, Lilly Pulitzer provides a collection of modern resort wear inspired by the authentic Palm Beach lifestyle.

Lilly Pulitzer


Must ReadView All

Textiles | On 28th May 2016

US to rethink on inclusion of Indian PET in GSP

With the US set to rethink the inclusion of polyethylene...

Textiles | On 28th May 2016

China’s textile exports marginally down in Jan-April

The exports of textiles and apparel from China dropped marginally...

Textiles | On 28th May 2016

MMF sector seeks anti-dumping duty on Chinese fabrics

Reeling under the impact of cheap Chinese fabrics, Surat’s textile...

Interviews View All

Veronique Lee
Modavanti

Sustainable fashion is not necessarily pocket- friendly. Are consumers...

Rajiv Sirohi
Shara

What kind of fabric is in demand in export markets of home textiles? What...

Frank Gossmann
Rotorcraft AG

What new innovations did Rotorcraft exhibit at the recent textile...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Urs Stalder
Sanitized AG

<b><i>Urs Stalder, CEO, Sanitized AG, talks about the increasing use of...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search