Home / Knowledge / News / Apparel/Garments / 'Life's A Party, Dress Like It!' from Lilly Pulitzer
'Life's A Party, Dress Like It!' from Lilly Pulitzer
09
Nov '12
From the second Lilly Pulitzer hit the Palm Beach scene circa 1959ish, she was famous for her fetes. With Resort 2012, Lilly Pulitzer, the lifestyle brand inspired by the authentic resort style of Palm Beach, kicked off a year-long celebration of life’s milestones that are marked by a special Lilly. With one of the brand’s most popular Lilly-isms, “Life’s A Party, Dress Like It!,” as inspiration, each season is focused on all the special occasions that are relived with every generation of Lilly Lovers – from a toddler’s first step in her little Lilly shift to the perfect white Lilly lace dress at her bridal shower.

“From Facebook to fan mail, we’ve seen millions of pictures sent in by our customers. They are at special events with everyone decked out in their favorite Lilly - looking fabulous and ALWAYS smiling!” said Jane Schoenborn, Vice President of Creative Communications at Lilly Pulitzer. “We recognize that no other brand is lucky enough to claim this happy title, so this year we’re using print and color to celebrate all these occasions.”

To kick off the party right, Lilly Pulitzer starts the year with the celebration of the founder’s birthday on November 10th. Guests will be delighted with limited-edition gifts with purchase on Lilly Pulitzer, in retail stores, and participating wholesale retailers. Then, Lilly Pulitzer heads to where the party all began – Palm Beach – as the presenting sponsor of the American Red Cross Beach Bash on December 29th.

This iconic social event draws in crowds from all over the East Coast decked in their favorite Lilly attire. Lilly Pulitzer Facebook fans can win a trip for two to the event through the “Enter to Win – Beach Bash” tab today through November 15.

Even after the Resort 2012 “Palm Beach Bash” season, people will agree that NO ONE throws a party like Lilly Pulitzer, and the party will just be getting started! Throughout the year, in-store and online, customers will be invited to a different themed party each season. And since life’s a party, Lilly Pulitzer helps customers dress like it and supplies them with insider party tips on the newly, re-launched blog, The Juice Stand.

Lilly Pulitzer designs and distributes apparel and accessories for women, children and men. It all started 50ish years ago with a simple shift dress in Palm Beach, Florida. Today, Lilly Pulitzer provides a collection of modern resort wear inspired by the authentic Palm Beach lifestyle.

Lilly Pulitzer


Must ReadView All

Courtesy: Shangdong Ruyi

Textiles | On 24th Nov 2017

Shangdong Ruyi to acquire major stake in Bagir

Shangdong Ruyi Technology Group Ltd, one of the leading Asian global...

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Apparel/Garments | On 24th Nov 2017

Chinese e-commerce firm JD.com invests $44 mn in Tiki.vn

Chinese e-commerce firm JD.com has invested $44 million in Tiki.vn, a ...

Indian apparel exporters losing competitiveness by 9%: AEPC

Apparel/Garments | On 24th Nov 2017

Indian apparel exporters losing competitiveness by 9%: AEPC

Indian apparel exporters want a higher reimbursement of central and...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search