Home / Knowledge / News / Apparel/Garments / Baldwins come together for So Lucky To B Me apparel line
Baldwins come together for So Lucky To B Me apparel line
17
Nov '12
The So Lucky To B Me line of women's casual wear, which features inspirational quotes and designs of empowerment, has two new celebrity fans: Hailey and Alaia Baldwin, the beautiful daughters of actor, director, producer and author Stephen Baldwin.

The Baldwin family is excited to join forces with So Lucky To B Me to raise awareness for breast cancer research and support for the Carol M. Baldwin Breast Cancer Research Fund (CMBBCRF), founded by Stephen's mother, which supports new and established researchers investigating the causes, prevention, and treatment of breast cancer. A portion of all proceeds from sales of the casual wear purchased through SoLuckyToBMe.com will be donated to the Fund.

Hailey says that the empowering messages behind the So Lucky To B Me line are a great match for her grandmother's charity: "What this company stands for is really great, and the shirts are an awesome representation of the love that comes from the heart of the Fund," she says.

Alaia agrees with her sister, and says that CMBBCRF and So Lucky To B Me represent the power and passion of women committed to making a difference: "The women who are working hard behind the scenes of So Lucky To B Me and behind CMBBCRF are the greatest examples of strong women. They can all relate to those who are going through the hardest of times. Andie Graff's desire to support my grandmother's organization is truly a blessing."

Andie Graff, founder and designer behind So Lucky To B Me, says the inspirational messages she includes on each piece mirror the mission of the Fund: "I created the line to share messages of empowerment to help build women's self-esteem and encourage them to believe that they are more than enough, simply by being themselves," Graff says. "I am thrilled to partner with an organization that is also working so tirelessly on behalf of women."

Stephen Baldwin, who will be competing on Donald Trump's All-Star Celebrity Apprentice to win money for his mother's charity, says the partnership is a natural fit: "You've heard the saying 'as long as you have your health'…Well, for me, that's something that I do not take for granted.  Our partnership with So Lucky To B Me will allow us to use the funding generated to bring us that much closer to finding a cure for breast cancer."

So Lucky To B Me


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search