Home / Knowledge / News / Apparel/Garments / Avirate launches high street fashion lingerie line
Avirate launches high street fashion lingerie line
20
Nov '12
Fashion label Avirate by Timex announces the arrival of high street fashion lingerie collection. With a vision to be the leading premium lingerie brand in the Asian region, Avirate promises luxury, sophistication and sensual appeal to its elegant and confident women.

The collection celebrates the woman of poise and sassy style unveiled at the Avirate retail stores in Sri Lanka and India. The designers have in mind not only a woman’s natural contours but also the expectations of the final look and feel – when she is ready, and when she doesn’t have to be!

Textured diagonal patterns, polka dots and animal prints are used to mirror the image of the futuristic as well as timeless Avirate woman catering to a wide variety of customer preferences. The Avirate promise for every piece of lingerie purchased is when implemented into your wardrobe, you are guaranteed to be provided with a unique and titillating experience for both you and your partner.

The Avirate brand of lingerie is a sensual way to implement role playing and adds sexual excitement to your lifestyle. Prices range from panties starting at Rs. 800, bras at Rs. 1,800, baby dolls and corsets at Rs. 2,400 and lace nightwear at Rs. 3,300. The baby dolls and slips in particular through the use of pleats, ruffles and embellishments are a great way to celebrate any occasion, for daily wear or your wedding night.

The one-of-a-kind pieces are a fusion of candy coloured satin, mesh, sheer and lace fabrics finished off with playful trimmings to promote fun and excitement. “Avirate offers high-street fashion lingerie at value for money,” said Chairman Ashraf Sattar.

The Avirate fashion label is a venture by Timex that is driven by a vision and commitment towards exploring new possibilities in fashion.

Timex


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X