Home / Knowledge / News / Apparel/Garments / Avirate launches high street fashion lingerie line
Avirate launches high street fashion lingerie line
20
Nov '12
Fashion label Avirate by Timex announces the arrival of high street fashion lingerie collection. With a vision to be the leading premium lingerie brand in the Asian region, Avirate promises luxury, sophistication and sensual appeal to its elegant and confident women.

The collection celebrates the woman of poise and sassy style unveiled at the Avirate retail stores in Sri Lanka and India. The designers have in mind not only a woman’s natural contours but also the expectations of the final look and feel – when she is ready, and when she doesn’t have to be!

Textured diagonal patterns, polka dots and animal prints are used to mirror the image of the futuristic as well as timeless Avirate woman catering to a wide variety of customer preferences. The Avirate promise for every piece of lingerie purchased is when implemented into your wardrobe, you are guaranteed to be provided with a unique and titillating experience for both you and your partner.

The Avirate brand of lingerie is a sensual way to implement role playing and adds sexual excitement to your lifestyle. Prices range from panties starting at Rs. 800, bras at Rs. 1,800, baby dolls and corsets at Rs. 2,400 and lace nightwear at Rs. 3,300. The baby dolls and slips in particular through the use of pleats, ruffles and embellishments are a great way to celebrate any occasion, for daily wear or your wedding night.

The one-of-a-kind pieces are a fusion of candy coloured satin, mesh, sheer and lace fabrics finished off with playful trimmings to promote fun and excitement. “Avirate offers high-street fashion lingerie at value for money,” said Chairman Ashraf Sattar.

The Avirate fashion label is a venture by Timex that is driven by a vision and commitment towards exploring new possibilities in fashion.

Timex

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search