Home / Knowledge / News / Apparel/Garments / Avirate launches high street fashion lingerie line
Avirate launches high street fashion lingerie line
20
Nov '12
Fashion label Avirate by Timex announces the arrival of high street fashion lingerie collection. With a vision to be the leading premium lingerie brand in the Asian region, Avirate promises luxury, sophistication and sensual appeal to its elegant and confident women.

The collection celebrates the woman of poise and sassy style unveiled at the Avirate retail stores in Sri Lanka and India. The designers have in mind not only a woman’s natural contours but also the expectations of the final look and feel – when she is ready, and when she doesn’t have to be!

Textured diagonal patterns, polka dots and animal prints are used to mirror the image of the futuristic as well as timeless Avirate woman catering to a wide variety of customer preferences. The Avirate promise for every piece of lingerie purchased is when implemented into your wardrobe, you are guaranteed to be provided with a unique and titillating experience for both you and your partner.

The Avirate brand of lingerie is a sensual way to implement role playing and adds sexual excitement to your lifestyle. Prices range from panties starting at Rs. 800, bras at Rs. 1,800, baby dolls and corsets at Rs. 2,400 and lace nightwear at Rs. 3,300. The baby dolls and slips in particular through the use of pleats, ruffles and embellishments are a great way to celebrate any occasion, for daily wear or your wedding night.

The one-of-a-kind pieces are a fusion of candy coloured satin, mesh, sheer and lace fabrics finished off with playful trimmings to promote fun and excitement. “Avirate offers high-street fashion lingerie at value for money,” said Chairman Ashraf Sattar.

The Avirate fashion label is a venture by Timex that is driven by a vision and commitment towards exploring new possibilities in fashion.

Timex

Must ReadView All

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search