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Avirate launches high street fashion lingerie line

November 20, 2012 (Sri Lanka)

Fashion label Avirate by Timex announces the arrival of high street fashion lingerie collection. With a vision to be the leading premium lingerie brand in the Asian region, Avirate promises luxury, sophistication and sensual appeal to its elegant and confident women.

The collection celebrates the woman of poise and sassy style unveiled at the Avirate retail stores in Sri Lanka and India. The designers have in mind not only a woman’s natural contours but also the expectations of the final look and feel – when she is ready, and when she doesn’t have to be!

Textured diagonal patterns, polka dots and animal prints are used to mirror the image of the futuristic as well as timeless Avirate woman catering to a wide variety of customer preferences. The Avirate promise for every piece of lingerie purchased is when implemented into your wardrobe, you are guaranteed to be provided with a unique and titillating experience for both you and your partner.

The Avirate brand of lingerie is a sensual way to implement role playing and adds sexual excitement to your lifestyle. Prices range from panties starting at Rs. 800, bras at Rs. 1,800, baby dolls and corsets at Rs. 2,400 and lace nightwear at Rs. 3,300. The baby dolls and slips in particular through the use of pleats, ruffles and embellishments are a great way to celebrate any occasion, for daily wear or your wedding night.

The one-of-a-kind pieces are a fusion of candy coloured satin, mesh, sheer and lace fabrics finished off with playful trimmings to promote fun and excitement. “Avirate offers high-street fashion lingerie at value for money,” said Chairman Ashraf Sattar.

The Avirate fashion label is a venture by Timex that is driven by a vision and commitment towards exploring new possibilities in fashion.


Timex

 
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