Home / Knowledge / News / Apparel/Garments / Avirate launches high street fashion lingerie line
Avirate launches high street fashion lingerie line
Nov '12
Fashion label Avirate by Timex announces the arrival of high street fashion lingerie collection. With a vision to be the leading premium lingerie brand in the Asian region, Avirate promises luxury, sophistication and sensual appeal to its elegant and confident women.

The collection celebrates the woman of poise and sassy style unveiled at the Avirate retail stores in Sri Lanka and India. The designers have in mind not only a woman’s natural contours but also the expectations of the final look and feel – when she is ready, and when she doesn’t have to be!

Textured diagonal patterns, polka dots and animal prints are used to mirror the image of the futuristic as well as timeless Avirate woman catering to a wide variety of customer preferences. The Avirate promise for every piece of lingerie purchased is when implemented into your wardrobe, you are guaranteed to be provided with a unique and titillating experience for both you and your partner.

The Avirate brand of lingerie is a sensual way to implement role playing and adds sexual excitement to your lifestyle. Prices range from panties starting at Rs. 800, bras at Rs. 1,800, baby dolls and corsets at Rs. 2,400 and lace nightwear at Rs. 3,300. The baby dolls and slips in particular through the use of pleats, ruffles and embellishments are a great way to celebrate any occasion, for daily wear or your wedding night.

The one-of-a-kind pieces are a fusion of candy coloured satin, mesh, sheer and lace fabrics finished off with playful trimmings to promote fun and excitement. “Avirate offers high-street fashion lingerie at value for money,” said Chairman Ashraf Sattar.

The Avirate fashion label is a venture by Timex that is driven by a vision and commitment towards exploring new possibilities in fashion.


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search