Home / Knowledge / News / Apparel/Garments / Fembe targets niche market with latex clothing
Fembe targets niche market with latex clothing
Dec '12
Believing that latex should be in everybody's wardrobe Fembe is a new brand that is on a mission. Most latex brands target the niche fetish market and although Fembe will also be satisfying this marketplace, they acknowledge that latex has a much wider appeal for clothing items such as club-wear, erotic lingerie and even street-wear.

This new fashion brand, created by twenty six year old entrepreneur intends to target a wider demographic and create awareness of latex designs that will bridge the gap within this area. Expanding the textures in wardrobes and bringing people closer to fetish fashion.

With a strong emphasis on engagement through social media channels and creating compelling designs than stand out from the competition, Fembe is set to be different. Girls today are looking to find that special outfit that is truly original and will allow them to stand out from the crowd.

Fembe provides a unique fashion line that caters for this need. All designs are created in London and garments can be hand made to suit the customers’ exact measurements ensuring a quality fit like no other.

With the website now ready to launch, the year ahead in 2013 looks very exciting and full of opportunity for Fembe. The initial opening range consists of 17 outfits, with many more in the pipeline ready to be launched. 


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