Home / Knowledge / News / Apparel/Garments / Nike & Medicom Toy to launch new iconic sports line
Nike & Medicom Toy to launch new iconic sports line
18
Dec '12
With a creative partnership whose relationship dates back to 2002, Nike and MEDICOM TOY come together once again to release a new collection that brings iconic sport classics together with a legendary toy.

Releasing the Nike x BE@RBRICK Lunar Force 1 Collection on December 19, limited versions of the Nike Lunar Force 1, the Nike Destroyer Jacket, and BE@RBRICKs will be rendered new as one collective ensemble.

For this release, two Lunar Force 1s echo earlier projects using modified silhouettes. One version parallels that inaugural collaboration from 2004, while the second carries the palette from last year's BE@RBRICK release. Both bear special branding on the tongue and insole.

The Nike Lunar Force 1 presents a legendary design remixed with the modern innovations of today. Updating the construction process with Nike’s seamless Hyperfuse technology applied to the upper along with Nike’s Lunarlon cushioning system anchored in the sole offers a lighter ride with unparalleled cushioning made for comfort.

The Nike Destroyer Jacket, with its traditional leather sleeves and wool shell, harkens back to a sort of nostalgia that invites a myriad of felt patches and embroideries.

Both shoes will be available in limited quantities at select global retailers on December 19. A matching set of special edition Nike x BE@RBRICK Destroyer Jackets will be released in Japan only on the same date. The jackets will feature Nike and BE@RBRICK branding gracing the sleeves.

To finish off the collection, a pair of matching special edition BE@RBRICK Lunar Force 1 100% and 400% toys will be simultaneously available in limited numbers worldwide to accompany this release.

Since Japan's toy company MEDICOM TOY brand debuted in 1996 and the BE@RBRICK, a bear shaped block-style figure created from the concept of a digital-like teddy bear, made its first appearance in 2001, art, sport and fashion have been represented on a new canvas on what seems to be an innumerable amount of occasions.

When the Air Force 1 BE@RBRICK toy released ten years ago, the fanaticism of sneakers and toys merged. The first Nike x MEDICOM shoe followed — a Japan-exclusive SB Dunk in 2004. The latest collaboration celebrates a new chapter in sneaker innovation with the Lunar Force 1, once again pairing the creative worlds of toy and sportswear design.

Nike


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search