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Online fashion retailer Berrybenka taps GREE for expansion
07
Jan '13
Berrybenka.com, one of the leading fashion e-Commerce in Indonesia has raised Series A investment from GREE Ventures Inc. The funds received will be used to grow Berrybenka.com to become a world class e-Commerce player in Indonesia, through expansion of product selection, categories, scaling marketing and expanding logistical experience for customers.

In addition to the investment, Jason Lamuda, who co-Founded Groupon Disdus, will now join the company as the President Director. Jason states: “I truly believe that fashion is one of the biggest market opportunities in the Indonesian e-Commerce landscape. When you look at more developed regions such as Europe, China, Japan and India, there always existed leading local fashion e-Commerce players.

He adds, “Similarly, we aspire to become the leading fashion e-Commerce player in Indonesia, built locally. We are proud to be able to promote and nurture local brands and designers who are looking to market their products throughout Indonesia. More importantly, Berrybenka has a strong team with both fashion and e-Commerce expertise. The extensive network and knowledge that GREE Ventures brings will be extremely beneficial for us to accelerate our trajectory.”

About Berrybenka.com

Berrybenka.com collaborates with both local and international fashion brands, focusing on fashionable yet affordable clothing lines for all Indonesian female, ranging from dresses, tops, outers, accessories, shoes to bags.

Berrybenka.com works with fashion brands and also local designers, such that they can focus on designing the best and most fashionable clothing, while Berrybenka.com acts as the online platform to sell the products at affordable prices. Currently, Berrybenka has collaborated with more than 250 local brands.

Berrybenka.com previously raised their seed funding from East Ventures.

About GREE Ventures, Inc.

GREE Ventures, Inc. makes Series A investments in start-up companies that have the potential to play an active regional role in East Asia and Southeast Asia. Staffed by experienced professionals with offices in Singapore and Tokyo, GREE Ventures, Inc. provides strategic partnership and mentoring to young start-up companies. GREE Ventures, Inc. is the venture capital arm of GREE, Inc. a leading social gaming content and platform provider.

GREE Ventures


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