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Demand for high-end lingerie continues to rise in China
23
Jan '13
The demand for high-end lingerie continues to gradually grow in China.
 
The innerwear market in China is growing at an annual rate of nearly 20 percent and domestic sales currently exceed 100 billion yuan per year.
 
Lingerie accounts for 60 percent of the innerwear market, and hence it has become the top priority of the Chinese innerwear industry as a whole.
 
Analysts say, as the Chinese national economy gradually improves, the demand for medium and high-end lingerie will increase. 
 
They also expect the market share of medium and high-end lingerie to increase, as their growth will be at a faster pace than the growth rate of low-end lingerie.

Fibre2fashion News Desk - China


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