Home / Knowledge / News / Apparel/Garments / Marimekko to expand global store count
Marimekko to expand global store count
01
Feb '13
Marimekko is expanding its operations in all its main market areas. In Northern Europe, the company is expanding its network of company-owned stores, while in North America the main thrust is on developing shop-in-shop partnerships with local department stores. In the Asia-Pacific region, the main focus for expansion is on China and Japan.

Marimekko is undergoing a dynamic phase of internationalisation. In 2013, the goal is to open a total of 15 to 24 new Marimekko stores and shop-in-shops. Of these, 4 to 6 stores would be Marimekko-owned and the remainder will be retailer-owned stores and shop-in-shops. Over half of the openings have already been confirmed and the dates for the rest will depend on finding suitable retail premises.

In Northern Europe, the aim is to open 4 to 6 new company-owned stores this year: 2 to 3 in Finland and 2 to 3 in Scandinavia. Sales in the region will also be underpinned by the expansion of Marimekko’s online retailing to Sweden. In addition, there are plans to open 3 new shop-in-shops in Finland.

Marimekko’s long-term strategic aim in North America is to expand distribution through high-class department stores and specialist retailers as well as to open new Marimekko stores. In 2012, Marimekko invested strongly in its network of company-owned stores in the United States by opening four new stores: three in major cities on the East and West Coast – Boston, Palo Alto and Beverly Hills – and one in Manchester, Vermont. The purpose of the company-owned stores is also to attract the attention of classy department stores and other retailers to our products. So this year, the main thrust in North America will be on actively enhancing partnerships with department stores. A number of new Marimekko shop-in-shops are being opened in Canada and Mexico.

The aim of a partnership contract signed by Marimekko and the modern furniture brand EQ3 in 2012 is to open a total of 10 Marimekko shop-in-shops in Canada by the end of 2014. The first of these was opened in September 2012 at EQ3’s new flagship store in Toronto. EQ3 intends to open 4 to 6 Marimekko shop-in-shops in its stores during the first half of this year.

Marimekko also signed a partnership contract in 2012 with the leading Mexican department store chain El Palacio de Hierro. The department store chain aims in 2013 to open 3 to 4 shop-in-shops focusing on Marimekko’s interior decoration products.

In the Asia-Pacific region, the trend in sales has continued to be very strong. During 2012, China was opened up as a new market when Marimekko signed a partnership agreement with Hong Kong-based Sidefame. The objective is to open a total of 15 Marimekko stores in China by the end of 2016. The first of these was opened in Hong Kong in May 2012 and this year it is intended to open 2 to 3 stores.

In Japan, Marimekko’s local partner Look Inc. intends to open two new Marimekko stores this year in addition to the 23 stores already open. Marimekko has also invested more than before in Australia, where it opened two company-owned retail stores in 2012.


Must ReadView All

Pakistan’s textile exports up 7.72% in July-Oct ’17

Textiles | On 21st Nov 2017

Pakistan’s textile exports up 7.72% in July-Oct ’17

The value of textile and garment exports from Pakistan increased by...

Brandix signs JV with Best Pacific of Hong Kong

Textiles | On 21st Nov 2017

Brandix signs JV with Best Pacific of Hong Kong

In a joint venture (JV) with the global synthetic materials...

CAI estimates 2017-18 cotton crop at 375 lakh bales

Textiles | On 21st Nov 2017

CAI estimates 2017-18 cotton crop at 375 lakh bales

In its first estimate of the cotton crop for the 2017-18 season...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search