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Fashion retailer Yoox clocks 29.1% rise in 2012 sales
07
Feb '13
The Board of Directors of YOOX S.p.A, the global Internet retailing partner for leading fashion & design brands, examined the preliminary consolidated net revenues of the YOOX Group for the year ended 31 December 2012. Note that the annual results will be examined and approved by the Board of Directors on 5 March 2013

Consolidated net revenues for the year 2012

In 2012, the YOOX Group continued to experience strong growth in all its key international markets and in both business lines. 2012 also closed with a positive result for the domestic market, with revenue growth accelerating strongly in the fourth quarter. These results confirm the strength of the Group’s business model and the actions implemented during the period to be increasingly close to our partners and end customers.

“2012 was a particularly important year for YOOX”, commented Federico Marchetti, Founder and CEO of the YOOX Group. “On the one hand, our multi-brand business line continued along its path of sustained growth, while on the other, we further consolidated the foundations for the Group’s long-term growth in the mono-brand business line.

“Thanks to the hard work of all the team, net revenues in the year therefore increased quarter after quarter, constantly hitting new peaks and, in the last quarter of the year, exceeding Euro 100 million for the first time in YOOX’s history. The mobile channels, smartphones and tablets, in which YOOX has invested right from the start, are becoming increasingly important for the Group: in the Christmas month alone, visits from these channels accounted for around 25% of total traffic.

“The US was once again the Group’s no. 1 market, and we were also very pleased with Italy’s performance: specifically, in the fourth quarter, our country grew by 12% thanks to a highly successful Christmas campaign and the decision of an increasing number of customers to shop with us".

As of 31 December 2012, the YOOX Group’s consolidated net revenues, net of returns and customer discounts, therefore amounted to Euro 375.9 million, up 29.1% from Euro 291.2 million in 2011 (+25.2% at constant exchange rates). In the fourth quarter of 2012, net revenues rose by 26.6% to Euro 109.8 million, compared with Euro 86.8 million in the same period of the previous year (+24.4% at constant exchange rates).

The Multi-brand business line, which includes yoox.com, thecorner.com and shoescribe.com, recorded consolidated net revenues of Euro 262.0 million, an increase of 23.1% compared with Euro 212.8 million at the end of 2011. A significant contribution to this performance came from the growth of yoox.com which experienced a marked acceleration in sales in the fourth quarter and whose Chinese version was also launched during the same period.

2012 was also an extremely positive year for thecorner.com and for shoescribe.com, which, following its launch in March 2012, is proving to be a destination of choice in the footwear sector.

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Courtesy: India ITME

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