Cherokee announces Jason Boling as new CFO

Commenting on Mr. DiSiena’s resignation, Henry Stupp, Cherokee’s Chief Executive Officer stated, “I want to thank Mark for his contributions over the past two years. Mark leaves behind a strong finance organization who will continue to support Cherokee’s growth objectives. We wish Mark well in his future endeavors.”

In addition, the Company announced that Mr. Jason Boling was elected by the Board of Directors as Cherokee’s new Chief Financial Officer effective on or about March 25, 2013. Mr. Boling comes to Cherokee with nearly 20 years of finance and public accounting experience.

Commenting on Mr. Boling’s appointment Mr. Stupp stated, “I am very pleased to welcome Jason to Cherokee. Jason brings exceptional experience to the Company, and has a strong background in mergers & acquisitions, strategic planning, budgeting, Sarbanes-Oxley, investor relations, and tax planning.

"Jason’s proven track record as a successful corporate finance executive will be an important asset to Cherokee as we continue to execute against our long-term growth plan. I am confident that Jason will be a tremendous addition to Cherokee’s senior management team.”

Mr. Boling joins Cherokee from DTS Inc., a leader in high-definition audio technologies and audio enhancement solutions, where he served as Vice President of Finance and Accounting beginning in 2006. Prior to DTS, he spent four years as Vice President and Corporate Controller for Inamed Corporation, a global manufacturer of medical devices.

Mr. Boling also worked for many years in public accounting, including with Deloitte & Touche LLP and is a registered CPA in California. He earned his bachelor’s degree in Business Administration from California State University Northridge.

“I am delighted to be joining the Cherokee team at such an exciting time. Cherokee’s unique licensing approach is poised to position the Company for continued domestic and international success. I look forward to working closely with my fellow senior management to continue to promote and develop Cherokee’s strategic plans for growth.”

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. The Company's annual global retail sales of owned brands are approaching $2 billion with license agreements with premier retailers and manufacturers covering over 40 countries around the world.

Cherokee