Apparel leader PPR is now Kering

Since 2005, PPR has undertaken a major transformation. The new group will be totally out of the retail sector in the next few months. From a conglomerate focused on distribution activities primarily European, PPR has become in recent years a group coherent, integrated and international, now concentrated on a single trade: clothing and accessories, through luxury brands and Sport & Lifestyle.

PPR develops a set of complementary brands all with strong organic growth potential: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard- Perregaux, Jeanrichard, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn.

"Change of identity is the logical and necessary transformation. Beyond a simple change of scope or activity, that this new name reflects, it is the new nature of the Group, "said François-Henri Pinault, Chairman and CEO.

The expression of the new role of Group

Kering refers primarily as caring in English. It is in fact this unique way to take care of its brands, its employees, partners and the environment that characterizes the Group. The ending-ing expresses the dynamism and the international dimension of the Group. Ker, which means home and place to live in Breton, is a nod to his Breton origins.

Kering also obtains a new emblem. Animal symbol of wisdom, protection and vision, the owl represents its visionary character. 

Finally, Kering endorse a new signature: Empowering Imagination. The Group's role is to encourage imagination in all its forms to stimulate the creativity of its brands to support their growth and create value over the long term. What characterizes Kering, it is also the way to the imagination at the service of sustainable development for its businesses think differently.

"Kering is a name that has meaning. A name that reflects the values ??and purpose of the Group. It is this strong new identity that we will continue our mission to serve our brands to release their full growth potential, "said François-Henri Pinault.