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Les Petits launches iconic brand Young Versace in India
25
Mar '13
Les Petits, the house of luxury for kids launched the iconic brand Young Versace in India at the WHT’S IN exhibition at the Kila, Seven Style Mile, Mehrauli. Set against the backdrop of sandy shores, complemented with surfboards, starfish and shells, the preview was reminiscent of an aquatic playground resonating the stunning tropical prints from their Spring/Summer 2013 collection.

Speaking on the occasion, Swati Saraf, President, LesPetits said, “After successfully bringing in eminent international kids brands, the launch of Young Versace in India marks a milestone in the booming kids luxury segment. We are ecstatic to be bringing in one of the biggest fashion houses into the country and ramping up the kidswear luxury industry. The Versace kid’s line is the most luxurious and sought after collection for kids this summers. Young Versace will give both parents and the kids a lot more to look forward to.”

Young Versace, the renowned Italian fashion brand is now available in India for children aged between 0 to 8 years. The brand’s SS’13 collection is inspired from the treasures of the sea by using exceptional elements from the House of Versace to create a perfect fusion between tradition and glamour. With contrasting vivid colours combined with delicate pastels, boys and girls would enjoy dressing up in striking tropical floral and Miami prints in rich shades of pink and blue. This vibrant line is offset by a calmer collection of soft-hued lilacs, pinks and greens for the babywear range. The collection is characterised by a kaleidoscope of styles and materials with a riot of colour embracing it all.

The SS’13 collection reinvents the classic silhouettes including the timeless baroque, the gingham check and the quintessential black. The “Trésors de la Mer” meaning treasures from the sea print, has been adopted from the women’s collection for Spring/Summer 2012, with delicate preferences for little girls, prioritising lightweight fabrics and subtle pastel nuances of lilac, aqua green and yellow.

Young Versace is a favourite among celebrity moms. Recently Kaia Gerber, daughter of supermodel Cindy Crawford was spotted wearing the signature collection from Young Versace.

The launch was attended by the who’s who of Delhi with their little ones and were seen gushing over the fabulous collection. Young Versace SS 2013 Collection is exclusively available at Les Petits.

The Young Versace SS 2013 Collection:

Nursery (0-3 months)

The classic Baroque swirl draws on a fresh, new palette in the favourite colours of the Maison: lilac, acid green, and aqua. Body suits, playsuits and rompers feature alongside cashmere items lit up by sparkling glitter effects for a unique and stylish appeal. Silks and white organza with intarsia inlay contribute a royal quality to gorgeous outfits for special occasions.


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