Home / Knowledge / News / Apparel/Garments / Adidas first to use DryDye water-less dyeing process
Adidas first to use DryDye water-less dyeing process
06
May '13
The adidas Group marks a new milestone in the management of its supply chain as it explores new ways of direct communication between factory management and workers. 

The adidas Group published its 2012 Sustainability Progress Report, reiterating its commitment to transparency in sustainability performance reporting. As part of the report, the adidas Group announced the first results of an industry-leading project to improve communication between factory management and workers in its supply chain.

Constantly looking into new and innovative ways to connect directly with its suppliers' workers, the adidas Group launched a mobile phone communication pilot project at one of the company's main footwear suppliers in Indonesia during the second half of 2012.

The project, inspired by an ILO Better Work initiative, takes advantage of the fact that the vast majority of factory workers in the country have mobile phones and are active users; through this system, workers can simply send an SMS text message and raise the alarm if they are concerned that their rights are being compromised.

The pilot project has shown encouraging results and has been positively received by both workers and factory management. As the system allows for direct, personal, and easy communication, issues can be detected early and addressed quickly before they become a major concern for workers. In its first months of operation, workers shared grievances on Human Resources-related issues, such as staff reductions, working hours and insurance, and also asked questions and made suggestions to their management.

"Protecting the interests of global workers involved in manufacturing our products is an on-going priority for the adidas Group as we constantly strive to improve workers' conditions in our suppliers' factories," said Glenn Bennett, adidas Group Board member responsible for Global Operations. "By empowering workers to reach out to the factory management directly, we are taking communication between factory management and workers to the next level."

The success of the pilot project has led to its extension to four other factories in Indonesia and one in Vietnam in 2013. Additional information on the initiative is available on the adidas Group Corporate Blog, as well as in the 2012 Sustainability Progress Report.

The adidas Group initiated reporting about its sustainability performance back in 2000, and was the first company in the sporting goods industry to do so. "The report's title 'Never Stop' explains the adidas Group's approach to sustainability," stated Frank Henke, adidas Group Global Director for Social and Environmental Affairs.

"Some years ago, we established 2015 targets for the adidas Group, and we constantly review our performance against them. The 2012 Report takes a close look at the milestones set for 2012 and what the Group has done to achieve them - because performance counts."


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search