Home / Knowledge / News / Apparel/Garments / John Lewis appoints Paula Nickolds as Brand Director
John Lewis appoints Paula Nickolds as Brand Director
03
Jul '13
John Lewis has appointed Paula Nickolds as buying & brand director. She will join the John Lewis Management Board, reporting to managing director Andy Street. Paula will replace Peter Ruis, who, after nearly nine years in the business, announces his departure to become CEO of Jigsaw.

Paula has worked closely with Andy and Peter as a key driver of change and transformation in the assortment and marketing in recent years and will succeed Peter in the role on 1 September. Paula joined the business as a graduate trainee and has been progressively promoted through the company to her most recent role as buying director, home.

Andy Street, managing director, John Lewis, said: 'I am delighted that Paula will be joining the John Lewis Management Board as buying & brand director. Paula has a profound understanding of what makes us unique in the global retail marketplace. She is ideally placed to ensure that we continually strive for innovation in our product offering and drive forward our brand, design and customer experience.

'I would also like to take this opportunity to thank Peter Ruis for nine years of outstanding contribution. Peter has revolutionised our fashion, home and technology offer and led our marketing team to its first ever Cannes Lion win. We will all be sad to see him go and wish him the very best of luck for his new role.'

Paula Nickolds said: 'I am thrilled and honoured by this opportunity. Our product range is the most inspiring it has ever been and our brand has achieved new levels of external recognition so I'm excited to be tasked with taking it to the next level.'

Paula will take on the leadership of the home, fashion and technology buying teams in addition to marketing, brand development, brand creative, retail design, design studios, visual merchandising and sourcing.

Peter Ruis said: 'To work with John Lewis and its proposition during a period of such dynamic change has been a wonderful privilege. As the brand implements the exciting plans it has for the next few years I know that Paula will build on this momentum, maintaining innovation and creativity at its very core.'

John Lewis

Must ReadView All

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

Digital technology to accelerate Indian business growth

Indian business will benefit much by going digital, according to a...

Textiles | On 27th Mar 2017

Raymond to buy 98,000 metres khadi fabric from KVIC

Raymond, leading Indian fashion retailer, has ordered 98,000 metres...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search