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New online portals bring fashion to Colombian towns
Aug '13
New online sales portals are adding more fashion to wardrobe of people in Colombia, particularly those in smaller cities, who till recently did not have many options to buy brands not selling in their vicinity or offering deliveries at their doorsteps. 
Online sales offer an opportunity to brands to offer their goods for sale anywhere in the world, even where they do not have an outlet or franchise network.
However, for Colombians living in small towns, until recently, purchasing branded apparel online usually meant payment by credit card and delivery of goods to a mailbox or address of a family member, friend of acquaintance, where that brand delivers, and then seeking obligation of some person to deliver those goods, as several leading brands do not offer deliveries in small towns.
It is because, most of the clothing and apparel brands offering through online sales provide deliveries only to a place where they can deliver in a cost-effective manner, which largely kept Colombians living in small towns away from several global and local clothing brands, according to an eltiempo.com report.
Hesitation or inconvenience in online payment options also kept several buyers away from online purchases.
But now, things are changing with influx of online portals in the country. These portals first buy products of several global and national brands and then offer them for sale, with assured doorstep delivery even in small towns and many more payment options, including cash-on-delivery.
While online shopping made its way in the US and China since mid-90s, in Colombia and Latin America it has gained momentum only over the past three years.
Dafiti, Buenamarca, Indumoda and Club Sale are some of the portals offering clothing and accessories, which have launched in Colombia in recent years.
Fashion is one of the most growing industries in Colombia, and hence more and more online portals are opting to foray in this line offering garments and accessories. 

Fibre2fashion News Desk - India

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