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Gap plans to open Old Navy store in China
23
Aug '13
Gap unveiled plans to bring Old Navy to China with the opening of its first store in Shanghai and an e-commerce site launching in the first half of 2014.

Old Navy makes current American fashion essentials accessible for the entire family. The first store will be located in one of the city’s busiest shopping and entertainment areas.

“China continues to be an important component of our overall expansion strategy and we are confident Old Navy will resonate very well with Chinese consumers,” said Glenn Murphy, Chairman and CEO, Gap Inc. “Bringing the Old Navy brand to China is a logical next step in delivering on our global growth strategy.”

The company also shared plans to expand Gap brand’s presence in the Asia region with the debut of its first store in Taiwan in the first half of 2014. The store will be located in Taipei and the company also plans to launch a dedicated e-commerce site for the market.

“We’re excited to bring Gap’s versatile, great fitting casual American style to Taiwan next year,” said Jeff Kirwan, President of Greater China for Gap Inc. “Gap has strong brand recognition in the market, making it an ideal location to continue our expansion and bring Gap to more customers in the region.”

Gap Inc. started its China retail business in late 2010 with four stores in Beijing and Shanghai, and has since grown to include both Gap specialty and Gap Outlet stores with about 60 locations in 17 cities across mainland China and Hong Kong.

About Gap Inc.

Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands. Fiscal year 2012 net sales were $15.7 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,100 company-operated stores, over 300 franchise stores, and e-commerce sites.

About Old Navy

Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand has now grown to one of the largest apparel retailers in North America. A division of San Francisco-based Gap Inc. Old Navy brings a fun, energizing shopping environment to its customers in more than 1,000 stores in the U.S., Canada and Japan. 

Gap

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