In business for almost 50 years, Petticoat Fair was recently named "Best Destination Store" at the prestigious 2013 Best of Intima Awards gala, hosted in New York by The Best of Intima magazine.
Petticoat Fair was nominated by a team of industry peers representing several apparel brands. According to The Best of Intima, the annual awards event is one of the lingerie industry's most anticipated functions, and this year, more than 200 nominations were submitted from intimate apparel manufacturers based in the U.S. and internationally.
This is the second award for Petticoat Fair from The Best of Intima. Previously, the specialty store was recognized in 2006 for "Best Women's Care."
The store's hallmark is a personalized bra fitting method that requires a four-month apprenticeship before an employee can become a personal fitter. In addition, the specialty store offers hard-to-find sizes, from 28 to 56 band and AA to H cup. The store also features intimate apparel accessories for brides and mothers-to-be, sleepwear and swimsuits, and it keeps detailed fitting and purchase records.
"Customers come to Petticoat Fair from many states and even from out of the country," says owner Kirk Andrews. "Every day, you can find women of all ages and body types searching for the perfect fit, as well as teens with their moms making their first selection, bridal parties and women who are nursing, recovering from surgery or coming in for the first time based on a friend's recommendation. About 20 percent of them are from out of town."