Home / Knowledge / News / Apparel/Garments / Innovative tools build good prospects for apparel brands
Innovative tools build good prospects for apparel brands
29
Aug '13
The world has become smaller with the advent of technology and it has revolutionized the shopping behavior of apparel consumers. This necessitates apparel brands and retailers to focus on innovative technologies to reach to their potential buyers.

Dr. Andreas Seidl, CEO of Human Solutions, a software provider for fashion and other sector, told fibre2fashion, “The interactivity of the web, the immediacy and ubiquity of mobile technology as well as the rise of social sharing and online communities have revolutionized the shopping behavior.”

“The apparel industry needs to make their brands more relevant, pervasive and engaging to potential buyers in the online environment,” he informs.

In a similar vein, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online lifestyle and fashion brand in India, says, “Internet and mobile penetration is on a rise in India with a base of 137 million Internet users and 44 million smart phone users. “

“So today, every brand realizes the need to reach out to their target audience through the online, digital and social channels,” he adds.

According to Mr. Paul Magel, president of application solutions at CGS, a leading global provider of end-to-end, technology-enabled business solutions, more and more people will shop using gadgets in future.

“Vendors are now looking for ways to integrate that buying experience across all of the channels they are selling in. So if a consumer buys something online, the retailer wants to know that when that same consumer walks in the door of a retail store,” he says.

Stressing on the need for innovative technologies in apparel retailing, Dr. Seidl says, “As the gadgets continue to evolve and shrink in size to make it increasingly convenient for users to multitask, the challenge is to find innovative ways of using technology to digitize clothing and accessories.”

Fibre2fashion News Desk - India


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X