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Innovative tools build good prospects for apparel brands
Aug '13
The world has become smaller with the advent of technology and it has revolutionized the shopping behavior of apparel consumers. This necessitates apparel brands and retailers to focus on innovative technologies to reach to their potential buyers.

Dr. Andreas Seidl, CEO of Human Solutions, a software provider for fashion and other sector, told fibre2fashion, “The interactivity of the web, the immediacy and ubiquity of mobile technology as well as the rise of social sharing and online communities have revolutionized the shopping behavior.”

“The apparel industry needs to make their brands more relevant, pervasive and engaging to potential buyers in the online environment,” he informs.

In a similar vein, Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online lifestyle and fashion brand in India, says, “Internet and mobile penetration is on a rise in India with a base of 137 million Internet users and 44 million smart phone users. “

“So today, every brand realizes the need to reach out to their target audience through the online, digital and social channels,” he adds.

According to Mr. Paul Magel, president of application solutions at CGS, a leading global provider of end-to-end, technology-enabled business solutions, more and more people will shop using gadgets in future.

“Vendors are now looking for ways to integrate that buying experience across all of the channels they are selling in. So if a consumer buys something online, the retailer wants to know that when that same consumer walks in the door of a retail store,” he says.

Stressing on the need for innovative technologies in apparel retailing, Dr. Seidl says, “As the gadgets continue to evolve and shrink in size to make it increasingly convenient for users to multitask, the challenge is to find innovative ways of using technology to digitize clothing and accessories.”

Fibre2fashion News Desk - India

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Courtesy: Commonwealth Bank of Australia

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