The authenticity and originality of the brand naturally extend to the apparel collections: Playlife itself, whose preppy mood incorporates timeless touches of elegance; Jean's West, Italian denim since 1974 with a strong, surprising personality; Killer Loop, urban tech that combines fashion and innovation through continuous advancements in style and technical details; and Anthology of Cotton, feminine homewear for the woman who wants a combination of practicality and emotion.
The Playlife spirit is also evident in a selection of accessories, gadgets and other products that keep the assortment lively and fresh: Tern folding bicycles, Lomography creative cameras, retro handsets for the iPhone, and Hi-fun memory sticks, as well as shoes, watches and travel books.
United Colors of Benetton
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