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ASICS America unveils new apparel line for runners

16 Oct '13
4 min read

Available for fall 2013 and updated in spring 2014, highlights from the Lite-Show Collection include:

-Lite-Show Favorite Short Sleeve for men and women with reflective flatlock threading, 50+UPF, anti-odor inherent fabric and 360 degree reflectivity
-Lite-Show Tight is tailored to stay-put, complete with light-reflective detailing, elastic grip tape, secret stash pocket and features Stretch-Tech fabric with wind and water resistance
-Lite-Show Jacket features Stretch-Tech fabric with wind and water resistance, 360 degrees of flatlock details, taking performance runs to a whole new level of safety and comfort
-GEL-Kayano 20 Lite-Show is a special edition of the GEL-Kayano 20, highlighted with all-over Reflectivity and Glow-in-the-Dark Rearfoot and forefoot GEL Cushioning Systems
-GT-2000 2 Lite-Show all over Reflectivity for increased visibility during low-light conditions. The new FluidRide midsole and full-length SpEVA 55 lasting take its stable ride to the next level

Lite-Show accessories include:

- Lite-Show Thermopolis LT fabric beanie with LT fabric providing warmth and comfort
- PR Shelter gloves with visibility Lite-Show stich
- Lite-Show Buff is an all-purpose, visible and versatile buff that can be worn as a neck gaiter, headband, wristband or beanie
- Lite-Show Nimbus Low socks
- Lite-Tech Vest with reflective LED piping, perfect for shorter days or all-night relay races

"The well-being of our runners is a top priority for ASICS and the new Lite-Show Collection further displays our commitment to helping athletes of all levels train safely and effectively so they can continue to better their best," said Shannon Scott, director of marketing, ASICS America. "For some runners, the early morning or after work hours is their only chance to fit in a workout. We were inspired to keep them safe by creating the new retro-reflective technology to enhance visibility and enable them to push their workout to the limit at any time of the day or night."

ASICS America Corporation

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