Home / Knowledge / News / Apparel/Garments / Koppes to head Icebreaker global product design strategy
Koppes to head Icebreaker global product design strategy
Oct '13
Mark Koppes
Mark Koppes
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that Mark Koppes has joined its team as the company’s VP of Product.

“Mark is an outstanding leader with deep apparel experience,” says Jeremy Moon, Founder and CEO of Icebreaker. “He also has fantastic experience in the outdoor industry and multi-brand online experience. Mark is a real Icebreaker and the perfect person to take Icebreaker’s product to the next level.”

In this executive leadership position, Koppes is responsible for developing and directing Icebreaker’s global product design strategy, with an emphasis on design evolution to make Icebreaker even more distinctive and desirable while retaining functional excellence.               

Koppes comes to Icebreaker with more than 28 years experience in retail, online and wholesale channels in the sports and outdoor industry. Most recently, Koppes was Vice President Merchandising & Planning, at Backcountry.com where he worked with over a 1,000 brands.

Prior to that, Koppes was with Columbia Sportwear where as Vice President, Apparel he was responsible for product process and managing the brand. Koppes was with Nike for fifteen years previously where – in his final position as General Manager Apparel - he led the design, merchandising and development in both men's and women's performance apparel.

“I'm joining Icebreaker because I think it's an amazing brand with tremendous potential. I love the product creation process and having the opportunity to be a part of that process at Icebreaker is extremely exciting. A premium brand making premium product from a renewable resource – in my mind it couldn't get any better than that!”

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search