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China Xiniya Fashion S/S'14 line orders dip at Xiamen fair
30
Oct '13
China Xiniya Fashion Limited, a leading provider of men's business casual apparel in China, announced that the total value of purchase orders for its 2014 Spring/Summer Collection showcased during its biannual sales fair held from September 13 through September 16, 2013 in Xiamen, China decreased by approximately 9.8% compared to the total value of purchase orders placed in the fall of 2012.

Xiniya exhibited over 1,000 new products during the week-long sales fair, including apparel, shoes, bags and accessories, to the approximately 1,000 authorized and prospective retailers and 27 distributors to select from based upon each store's location, climate and local consumer taste. Delivery of the orders is expected to take place during the first half of 2013.

The Spring/Summer collection was designed around the common theme of "Look into the Future". The collections vary year-to-year and are never the same as Xiniya's product mix, style and fabrics are constantly shifting.

The fabrics used in this year's collection went through rigorous testing in order to ensure colorfastness, sweat resistance, shrinkage, resistance to tears and abrasions, moisture absorption and air permeability. One of the many collections exhibited this year was inspired by the fashion and success of K-Pop across China and the rest of Asia.

"Despite the challenging times for China's retailers, I am proud of the progress we have made following the implementation of the long-term initiatives we have been working diligently on," commented Mr. Qiming Xu, Xiniya's Chairman and Chief Executive Officer.

"We encouraged our authorized retailers to remain cautious and conservative when placing their orders this year to ensure their long-term profitability and sustainability. Unlike previous sales fairs over the past two years, we maintained our recommended retail price levels as we believe the support we are providing our distributors to overcome the short-term difficulties have already taken hold and have given them the momentum needed to move forward confidently.

“Our retail network is vital to our long-term success, and Xiniya's support through initiatives such as extending credit terms, increasing sales rebates, subsidizing shop racks and providing training to sales staff, will aid in enhancing our brand equity and put both our retail network and the Company on a solid footing once the industry begins to turnaround. We have maintained our flexibility and are confident that our balance sheet, strong cash position, and strategy to expand our retail network and increase brand recognition have adequately prepared us for the future."

China Xiniya Fashion


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