Home / Knowledge / News / Apparel/Garments / 'Fifty Shades of Grey' inspires new KappAhl lingerie line
'Fifty Shades of Grey' inspires new KappAhl lingerie line
11
Nov '13
In a unique collaboration with the author of the successful Fifty Shades of Grey trilogy, KappAhl has designed a glamorous lingerie collection that exudes style and sensuality.

The collection is full of references to the book, and the initiated reader will see clues to the book's characters, Christian Grey and Anastasia.

The trilogy has fascinated a whole world of women, and now KappAhl has chosen to apply this success in a glamorous lingerie collection through a design collaboration with the world-famous author of the books, E L James.

"It has been incredibly exciting and interesting to be involved in the process, from the production of the concept through the design to the final collection. I have been deeply involved at all stages, and my thoughts and suggestions are clearly visible in the collection's garments", says E L James.

Elegance is the keyword for this collection. With bra, briefs, negligée and stay-ups, it is a complete underwear collection with a choice of materials and silhouettes to suit women of all shapes and sizes.

Both E L James and KappAhl felt that it was important for all women to be able to feel comfortable and beautiful while wearing the garments. Not surprisingly, the garments come in shades of grey with complementary colours such as red and black. The garments are embellished with lace details for a romantic feeling.

"We are always looking for new ways to interest our customers and this is the first time that KappAhl has entered into a collaboration of this type. It gives us an opportunity to offer our customers a feeling of luxury and frivolity in their everyday lives.

"The end result is better than we could have ever hoped and we are very happy with the enthusiasm and commitment shown by E L James. We are now awaiting with interest the response from our customers", says Carina Ladow, Vice President Range and Design, KappAhl.

In addition to the underwear, the collection consists of a range of accessories. The accessories are designed with inspiration from some of the books' most significant symbols, such as a silver-grey tie, a key necklace and an elegant eye mask in black lace.

KappAhl


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search