Home / Knowledge / News / Apparel/Garments / Maidenform debuts new 'Full Fit' bra collection
Maidenform debuts new 'Full Fit' bra collection
13
Nov '13
Maidenform, the iconic intimate apparel brand, extends its legendary Comfort Devotion collection to women of all shapes and sizes with the launch of the Full Fit collection. Aiming to create styles that deliver true comfort for all women, Maidenform's new collection of bras in extended sizes feature innovative technology and superior ultra-soft fabrications at every touch point for an incredible look and feel.

The Maidenform Full Fit collection was designed to support the curves of full-figured women while simultaneously offering superior comfort and style. Heightened wings, cushioned strap technology and super soft wire casings provide the coverage, support and containment a full-figure woman needs.

Delicate feminine details of lace embellishments, two-tone coloring and ticking bows add a sexy and luxurious appearance to the collection while built-up leotard backs, embedded slings and plush fabrications enhance the comfort and support inside and out.

"As a style expert, I believe it's my job to empower women by giving them the right foundation to celebrate and decorate their curves," said Mary Alice Stephenson, style and beauty expert. "Thanks to Maidenform's new Comfort Devotion Full Fit collection, I can finally say I found bras that will comfortably fit a fuller figure without having to sacrifice style. I can now help women create a fashionable, sexy and sleek silhouette no matter their size."

The Comfort Devotion Full Fit collection launched this month and features four bra styles including Tailored Foam: Sizes 36-40C and 34-40D-DD; Custom Lift Embellished Foam: Sizes 36-40C, 34-40D-DD; Tailored with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD; and Embellished with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD. All styles are offered in a variety of basic and fashion colors including Black, White, Latte Lift, Camera Red and Sangria.

About Maidenform
An intimate apparel leader since 1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. 

Maidenform

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search