Home / Knowledge / News / Apparel/Garments / Maidenform debuts new 'Full Fit' bra collection
Maidenform debuts new 'Full Fit' bra collection
13
Nov '13
Maidenform, the iconic intimate apparel brand, extends its legendary Comfort Devotion collection to women of all shapes and sizes with the launch of the Full Fit collection. Aiming to create styles that deliver true comfort for all women, Maidenform's new collection of bras in extended sizes feature innovative technology and superior ultra-soft fabrications at every touch point for an incredible look and feel.

The Maidenform Full Fit collection was designed to support the curves of full-figured women while simultaneously offering superior comfort and style. Heightened wings, cushioned strap technology and super soft wire casings provide the coverage, support and containment a full-figure woman needs.

Delicate feminine details of lace embellishments, two-tone coloring and ticking bows add a sexy and luxurious appearance to the collection while built-up leotard backs, embedded slings and plush fabrications enhance the comfort and support inside and out.

"As a style expert, I believe it's my job to empower women by giving them the right foundation to celebrate and decorate their curves," said Mary Alice Stephenson, style and beauty expert. "Thanks to Maidenform's new Comfort Devotion Full Fit collection, I can finally say I found bras that will comfortably fit a fuller figure without having to sacrifice style. I can now help women create a fashionable, sexy and sleek silhouette no matter their size."

The Comfort Devotion Full Fit collection launched this month and features four bra styles including Tailored Foam: Sizes 36-40C and 34-40D-DD; Custom Lift Embellished Foam: Sizes 36-40C, 34-40D-DD; Tailored with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD; and Embellished with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD. All styles are offered in a variety of basic and fashion colors including Black, White, Latte Lift, Camera Red and Sangria.

About Maidenform
An intimate apparel leader since 1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. 

Maidenform

Must ReadView All

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Courtesy: IUCN

Apparel/Garments | On 23rd Feb 2017

Synthetic clothes should shed fewer fibres: IUCN report

Synthetic clothes should be designed in a manner that it will shed...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search