Home / Knowledge / News / Apparel/Garments / General Pants unveils digitally driven store kiosks
General Pants unveils digitally driven store kiosks
21
Nov '13
Global Trend Hunters General Pants Co. has officially unveiled its latest innovation in the retail space. An Australian-first digital initiative, General Pants Kiosks (Kiosks) are set to change and enhance the shopping in-store experience for Australian consumers.

Displayed on Apple iPads, the General Pants interactive Kiosks fuse music, fashion and social media to create an experience that guides, informs and entertains consumers. The launch of Kiosks marks over six months of development to create an omni-channel platform that marries together online and offline to deliver a next generation shopping experience for consumers. Insights and analytics over the last year have proven pivotal in delivering a solution that has exactly the right level of engagement for the General Pants Co. consumer.

General Pants Co selected some of the finest technology developers and providers both locally and overseas who also shared the same vision to deliver an Australian- first. These partners include Digital Arts Network (DAN) who were the lead technical and creative partners on the project and whose innovation was pivotal in the creation of insta-opinion, Responsys who enables the automation of individualised communications to General Pants Co. consumers, and hybris and Epicor whose platforms enabled General Pants to integrate their ecommerce and ERP solutions into the Kiosks. As well as the ERP platform, Epicor provides the tools that enable the unification of inventory across all the sales channels.

At the core of the Kiosks are powerful centralised management systems and sophisticated data analysis tools that allow General Pants to guide, connect with and react to the consumer shopping journey like never before.

Each of the General Pants Kiosks will have the following functions:

Insta-Opinion: Almost everyone needs a second opinion when trying on a new outfit, but there’s not always someone available to give their honest view on the potential purchase and the General Pants clientele aren’t camera shy. Aptly named ‘Insta-Opinion’, this section of the Kiosk allows consumers to photograph themselves in an item or hold an item up in front of the camera they’re considering purchasing and submit that photo in real-time for feedback from other Kiosk users, approximately 300 devices across the country. In seconds, the Kiosk user will see a percentage of who’s given their outfit the thumbs up or thumbs down.

What’s Playing: Music and shopping go hand-in-hand and with the introduction of the General Pants Kiosks consumers can now select what tracks gets played in store. General Pants has collaborated with The Naked and Famous to create playlists exclusively available to consumers via the ‘What’s Playing’ section of the Kiosks. The Kiosk user selects the track that they would like to hear which then goes into a queue to be broadcast through the speakers across the whole General Pants store. The ‘What’s Playing’ function is powered by Spotify, and if you want more tracks added to the kiosk all you have to do is #GPRequests on twitter and we will add your tracks to the playlist for next time you come in and shop.


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search