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General Pants unveils digitally driven store kiosks
Nov '13
Global Trend Hunters General Pants Co. has officially unveiled its latest innovation in the retail space. An Australian-first digital initiative, General Pants Kiosks (Kiosks) are set to change and enhance the shopping in-store experience for Australian consumers.

Displayed on Apple iPads, the General Pants interactive Kiosks fuse music, fashion and social media to create an experience that guides, informs and entertains consumers. The launch of Kiosks marks over six months of development to create an omni-channel platform that marries together online and offline to deliver a next generation shopping experience for consumers. Insights and analytics over the last year have proven pivotal in delivering a solution that has exactly the right level of engagement for the General Pants Co. consumer.

General Pants Co selected some of the finest technology developers and providers both locally and overseas who also shared the same vision to deliver an Australian- first. These partners include Digital Arts Network (DAN) who were the lead technical and creative partners on the project and whose innovation was pivotal in the creation of insta-opinion, Responsys who enables the automation of individualised communications to General Pants Co. consumers, and hybris and Epicor whose platforms enabled General Pants to integrate their ecommerce and ERP solutions into the Kiosks. As well as the ERP platform, Epicor provides the tools that enable the unification of inventory across all the sales channels.

At the core of the Kiosks are powerful centralised management systems and sophisticated data analysis tools that allow General Pants to guide, connect with and react to the consumer shopping journey like never before.

Each of the General Pants Kiosks will have the following functions:

Insta-Opinion: Almost everyone needs a second opinion when trying on a new outfit, but there’s not always someone available to give their honest view on the potential purchase and the General Pants clientele aren’t camera shy. Aptly named ‘Insta-Opinion’, this section of the Kiosk allows consumers to photograph themselves in an item or hold an item up in front of the camera they’re considering purchasing and submit that photo in real-time for feedback from other Kiosk users, approximately 300 devices across the country. In seconds, the Kiosk user will see a percentage of who’s given their outfit the thumbs up or thumbs down.

What’s Playing: Music and shopping go hand-in-hand and with the introduction of the General Pants Kiosks consumers can now select what tracks gets played in store. General Pants has collaborated with The Naked and Famous to create playlists exclusively available to consumers via the ‘What’s Playing’ section of the Kiosks. The Kiosk user selects the track that they would like to hear which then goes into a queue to be broadcast through the speakers across the whole General Pants store. The ‘What’s Playing’ function is powered by Spotify, and if you want more tracks added to the kiosk all you have to do is #GPRequests on twitter and we will add your tracks to the playlist for next time you come in and shop.

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