Home / Knowledge / News / Apparel/Garments / L.L.Bean partners with US skier Kikkan Randall
L.L.Bean partners with US skier Kikkan Randall
10
Jan '14
L.L.Bean, a leading outdoor equipment and apparel designer and merchant, announced a multi-year partnership with the most successful U.S. cross-country skier in history, Kikkan Randall.

A World Champion and two-time World Cup sprint title winner, Randall will work with L.L.Bean, testing products in her native Alaska, providing advice and insights on new designs, as well as serve as a brand ambassador making appearances on behalf of L.L.Bean.

Randall is a widely recognized as the face of cross-country skiing in the United States and is considered a global ambassador for her sport, serving as a respected athlete representative for the International Federation of Skiing (FIS). In addition to her decorated competitive career, Randall is a proponent for leading a healthy and active lifestyle, and enjoys biking, running, hiking, backcountry skiing and other outdoor activities.

“Kikkan and L.L.Bean share many of the same values – a love and reverence of the outdoors as well as a passion to inspire others, especially youth, to enjoy the outdoors,” said Steve Fuller, L.L.Bean Chief Marketing Officer. “She will be a great brand ambassador around the world, both for the Bean brand as well as outdoor activities.”

With L.L.Bean having celebrated its 100th anniversary in 2012, the company focused efforts on creating events and activities that encourage young people to participate and enjoy outdoor sports, something that Randall aims to do every day. A self-described “get-activist,” Randall is the president of Fast and Female, a non-profit organization that is dedicated to empowering girls aged 9-19 through the participation in sports and outdoor activities.

“Born and raised in Alaska, I’ve been an outdoor junkie my entire life and have been using L.L.Bean products since I was a kid, so I am excited to have the opportunity to work with them in a design and product development role,” said Randall.

“Alaska is similar to Maine in the sense that the outdoor opportunities that are available to us are endless. With that comes the need for quality products to take part in sports like skiing, hiking, biking and running, and L.L. Bean has been a staple of the outdoor sports world for over 100 years.”

The partnership between L.L. Bean and Randall will include support of Fast and Female which she hopes to continue to grow every year.

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.

L.L.Bean


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search