Home / Knowledge / News / Apparel/Garments / American Apparel reopens remodeled & expanded Berlin store
American Apparel reopens remodeled & expanded Berlin store
20
Jan '14
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the opening of its newly expanded and renovated Berlin store.

Located in Mitte, the central borough of Berlin, the store was originally opened in February 2007 as American Apparel's third location in the city. In July of 2013 the company took the opportunity to revitalize and improve the location.

"When the building changed owners this year, the new landlords asked if we wanted to expand our space. We saw this as an amazing chance to take the store to an entirely new level--bigger, better designed and more efficient," said Dov Charney, founder and CEO of American Apparel.

The area of the store has expanded by almost 170%, from 145 sq. m. to almost 390 sq. m. In addition to increasing the size of the original downstairs floor, the company added a second level to its lease, adding another 230 sq. m. to the size of the store. The renovations resulted in the installation of a bold array of fixtures and stand-out paintwork to give the store's customers a top-to-bottom new experience shopping at the location.

The reopened store is on the Munzstrasse, the top shopping destination for Berliners. The store can be found near other fashion retailers such as Adidas and Acne, but stands apart with its uniquely large size. With almost 400 sq. m. of sales floor, the store is able to display the company's full range of inventory, including winter garments for men and women as well as its line of clothing for children.

"It's exceptional for a store located in the Munzstrasse to have this much sales space. Even among the high-quality retailers residing in the area, our store is going to stand out as one with something to offer for every shopper and gift seeker in the area," said Jan Willem Hubner, an American Apparel operations manager for Europe.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of August 31, 2013, American Apparel had approximately 10,000 employees and operated 245 retail stores in 20 countries.

American Apparel

Must ReadView All

Textiles | On 25th Jul 2016

Munich Fabric Start introduces two new trend areas

German trade show Munich Fabric Start which runs from August 30 to...

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search