Home / Knowledge / News / Apparel/Garments / Smack Sportswear hires Tom Mercer as President
Smack Sportswear hires Tom Mercer as President
07
Feb '14
Smack Sportswear, the leading brand of custom designed athletic apparel (primarily focused on volleyball), announced the hiring of Tom Mercer as President, Chief Marketing Officer and Vice President of Sales and Marketing.
 
Mr. Mercer will take over these roles, while the CEO, Bill Sigler, will focus on operations, finance, production, and compliance.
 
Mr. Mercer has a long history in the Team Sports market. Tom grew up a superb athlete, playing multiple sports including college football. He began work as a team dealer rep, where he quickly excelled and was recruited by Adidas to become their U.S. Marketing Manager for Football/Baseball. 
 
Within only 2 years, Tom was promoted to Director of Team Sales, where he developed market strategies aimed at revenue growth. In 2007, Tom became the Vice President of Sales and Marketing for High 5 Sportswear, where he built and managed a team of reps, developed and implemented go-to-market plans, and exceeded all financial deliverables.
 
Mr. Mercer will focus on re-positioning Smack for rapid growth in the Team Sports market, with specific focus on launching innovative products and services, supply chain efficiency, and strategic planning to deliver greater sales, sustainable revenue growth, and customer loyalty.
 
“Tom has spent the last 18 years successfully repositioning companies in our industry,” stated Smack CEO Bill Sigler. “I am certain that his experience and guidance will lead to significant growth and profitability for our company.”
 
“I’m very excited for this opportunity,” stated Mr. Mercer. “I am so confident that Smack can become a top brand in this industry that I took a pay cut in exchange for equity, much of which I only receive by attaining certain financial benchmarks.” It is worth noting this will not lead to dilution since these shares are coming from Mr. Sigler’s position.
 
About Smack Sportswear
Founded in 1994 on the sands of Manhattan Beach, CA, Smack Sportswear is a leading brand of custom apparel (primarily focused on volleyball). Many of Smack’s garments are designed and tested by Olympians and top pros before launching. From sublimation to in-house cut/sew, Smack makes innovative apparel with broad appeal. 
 

Smack Sportswear


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search