Home / Knowledge / News / Apparel/Garments / Smack Sportswear hires Tom Mercer as President
Smack Sportswear hires Tom Mercer as President
07
Feb '14
Smack Sportswear, the leading brand of custom designed athletic apparel (primarily focused on volleyball), announced the hiring of Tom Mercer as President, Chief Marketing Officer and Vice President of Sales and Marketing.
 
Mr. Mercer will take over these roles, while the CEO, Bill Sigler, will focus on operations, finance, production, and compliance.
 
Mr. Mercer has a long history in the Team Sports market. Tom grew up a superb athlete, playing multiple sports including college football. He began work as a team dealer rep, where he quickly excelled and was recruited by Adidas to become their U.S. Marketing Manager for Football/Baseball. 
 
Within only 2 years, Tom was promoted to Director of Team Sales, where he developed market strategies aimed at revenue growth. In 2007, Tom became the Vice President of Sales and Marketing for High 5 Sportswear, where he built and managed a team of reps, developed and implemented go-to-market plans, and exceeded all financial deliverables.
 
Mr. Mercer will focus on re-positioning Smack for rapid growth in the Team Sports market, with specific focus on launching innovative products and services, supply chain efficiency, and strategic planning to deliver greater sales, sustainable revenue growth, and customer loyalty.
 
“Tom has spent the last 18 years successfully repositioning companies in our industry,” stated Smack CEO Bill Sigler. “I am certain that his experience and guidance will lead to significant growth and profitability for our company.”
 
“I’m very excited for this opportunity,” stated Mr. Mercer. “I am so confident that Smack can become a top brand in this industry that I took a pay cut in exchange for equity, much of which I only receive by attaining certain financial benchmarks.” It is worth noting this will not lead to dilution since these shares are coming from Mr. Sigler’s position.
 
About Smack Sportswear
Founded in 1994 on the sands of Manhattan Beach, CA, Smack Sportswear is a leading brand of custom apparel (primarily focused on volleyball). Many of Smack’s garments are designed and tested by Olympians and top pros before launching. From sublimation to in-house cut/sew, Smack makes innovative apparel with broad appeal. 
 

Smack Sportswear

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search