Smack Sportswear, the leading brand of custom designed athletic apparel (primarily focused on volleyball), announced the hiring of Tom Mercer as President, Chief Marketing Officer and Vice President of Sales and Marketing.
Mr. Mercer will take over these roles, while the CEO, Bill Sigler, will focus on operations, finance, production, and compliance.
Mr. Mercer has a long history in the Team Sports market. Tom grew up a superb athlete, playing multiple sports including college football. He began work as a team dealer rep, where he quickly excelled and was recruited by Adidas to become their U.S. Marketing Manager for Football/Baseball.
Within only 2 years, Tom was promoted to Director of Team Sales, where he developed market strategies aimed at revenue growth. In 2007, Tom became the Vice President of Sales and Marketing for High 5 Sportswear, where he built and managed a team of reps, developed and implemented go-to-market plans, and exceeded all financial deliverables.
Mr. Mercer will focus on re-positioning Smack for rapid growth in the Team Sports market, with specific focus on launching innovative products and services, supply chain efficiency, and strategic planning to deliver greater sales, sustainable revenue growth, and customer loyalty.
“Tom has spent the last 18 years successfully repositioning companies in our industry,” stated Smack CEO Bill Sigler. “I am certain that his experience and guidance will lead to significant growth and profitability for our company.”
“I’m very excited for this opportunity,” stated Mr. Mercer. “I am so confident that Smack can become a top brand in this industry that I took a pay cut in exchange for equity, much of which I only receive by attaining certain financial benchmarks.” It is worth noting this will not lead to dilution since these shares are coming from Mr. Sigler’s position.
About Smack Sportswear
Founded in 1994 on the sands of Manhattan Beach, CA, Smack Sportswear is a leading brand of custom apparel (primarily focused on volleyball). Many of Smack’s garments are designed and tested by Olympians and top pros before launching. From sublimation to in-house cut/sew, Smack makes innovative apparel with broad appeal.