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Zivame unveils lingerie collection for Valentine's Day
11
Feb '14
Zivame.com, India’s leading lingerie destination, is gearing up for the highly romantic Valentine's Day celebration by introducing a romantic and sexy collection of  baby dolls, bras, briefs and nightwear in sumptuous silhouettes and beautiful hues of blacks, pinks and reds.                                                                             
Zivame.com has also decoded the “Art of Gifting Lingerie” for men and introduced The Gentleman’s Guide Gifting Lingerie. The guide will give the men the option of shopping depending on their mood – naughty, sexy or luxury and also according to the silhouettes, types and lengths of lingerie they would like to see their better-halves wear. The range varies from bras and briefs to short baby doll lingerie, from sexy negligees to comfortable chemis.
 
The brand is further making life simpler for men by introducing Gift Cards which they can gift to their plus-ones and better halves on the special day, thus allowing them to choose on their own. Currently, Zivame.com is selling 4 cards per hour on an average, totaling to approximately 100 in a day. 
 
This can definitely be looked at as the future of Valentine’s Day gifting. Zivame.com has understood their male audience and has made the site the ‘one-stop-shop’ for all men during the month of love in a thoughtful gesture
 
Commenting on the launch of ‘The Gentleman’s Guide To Gifting Lingerie’, Richa Kar, CEO of Zivame.com said, “Valentine’s Day is widely celebrated in India and we see people go overboard for their loved ones. Men today have evolved out of gifting chocolates and stuffed toys into gifting something more special such as lingerie. 
 

ZIVAME

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Courtesy: Reliance Industries

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