Home / Knowledge / News / Apparel/Garments / Zivame unveils lingerie collection for Valentine's Day
Zivame unveils lingerie collection for Valentine's Day
11
Feb '14
Zivame.com, India’s leading lingerie destination, is gearing up for the highly romantic Valentine's Day celebration by introducing a romantic and sexy collection of  baby dolls, bras, briefs and nightwear in sumptuous silhouettes and beautiful hues of blacks, pinks and reds.                                                                             
Zivame.com has also decoded the “Art of Gifting Lingerie” for men and introduced The Gentleman’s Guide Gifting Lingerie. The guide will give the men the option of shopping depending on their mood – naughty, sexy or luxury and also according to the silhouettes, types and lengths of lingerie they would like to see their better-halves wear. The range varies from bras and briefs to short baby doll lingerie, from sexy negligees to comfortable chemis.
 
The brand is further making life simpler for men by introducing Gift Cards which they can gift to their plus-ones and better halves on the special day, thus allowing them to choose on their own. Currently, Zivame.com is selling 4 cards per hour on an average, totaling to approximately 100 in a day. 
 
This can definitely be looked at as the future of Valentine’s Day gifting. Zivame.com has understood their male audience and has made the site the ‘one-stop-shop’ for all men during the month of love in a thoughtful gesture
 
Commenting on the launch of ‘The Gentleman’s Guide To Gifting Lingerie’, Richa Kar, CEO of Zivame.com said, “Valentine’s Day is widely celebrated in India and we see people go overboard for their loved ones. Men today have evolved out of gifting chocolates and stuffed toys into gifting something more special such as lingerie. 
 

ZIVAME

Must ReadView All

Apparel/Garments | On 25th May 2017

AAFA reinforces opposition to Border Adjustment Tax

The American Apparel & Footwear Association (AAFA) has reinforced its ...

Textiles | On 25th May 2017

Schlafhorst launches 2.5 millionth Autoconer unit

Schlafhorst, Germany’s leading textile machinery firm, has announced...

Textiles | On 25th May 2017

Mexican textile firm installs Monforts Montex 6500 stenter

Tizayuca Textil Vuva SA de CV, a vertically integrated producer of...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search