Home / Knowledge / News / Apparel/Garments / Macy's 'Secret Garden' campaign blossoms this spring
Macy's 'Secret Garden' campaign blossoms this spring
06
Mar '14
This week, in celebration of spring, Macy’s Secret Garden campaign will be in full bloom at Macy’s stores across the country, on macy’s website and in local communities nationwide. Along with an infusion of spring’s cheerful colors, garden-inspired merchandise, special promotions and events, Macy’s customers can also support a local park through a new fundraising program – Macy’s “Heart Your Park” – kicking off on Friday, March 7.
 
“Spring is a time for rejuvenation, and our new Secret Garden campaign will usher in this highly-anticipated season with exciting merchandise and experiences,” said Martine Reardon, Macy’s chief marketing officer. “Capturing the season’s hottest trends in spring colors and patterns, Secret Garden also takes to the outdoors, supporting more than 550 of our nation’s parks and green spaces.”
 
Secret Garden Flourishes in Stores
This season, Macy’s will take customers on a stroll through a lush and magical garden, with trends that fuse fantasy with fashion, and the designers who bring it to life. Floral pieces will be sprouting up in Macy’s stores and on macys.com, in the form of fit and flare dresses, classic shifts and sweet skirts. 
 
Colors abound across the fashion spectrum, featuring rich blues, pretty pinks and coral, along with accents of clean and crisp white. Ruffle details, lace, and floral appliques add a sweet touch to the season’s hottest looks. Shoppers will also find the garden experience in home, through vibrant floral bedding, dinnerware and serveware that will make entertaining even sunnier.
 
Garden-inspired merchandise comes from customers’ favorite brands available at Macy’s, including Bar III, Betsey Johnson, Charter Club, French Connection, I.N.C., Ivanka Trump, Jessica Simpson, MADE Fashion Week, Martha Stewart Collection, and Tommy Hilfiger.

Macy's

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search