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Macy's 'Secret Garden' campaign blossoms this spring
Mar '14
This week, in celebration of spring, Macy’s Secret Garden campaign will be in full bloom at Macy’s stores across the country, on macy’s website and in local communities nationwide. Along with an infusion of spring’s cheerful colors, garden-inspired merchandise, special promotions and events, Macy’s customers can also support a local park through a new fundraising program – Macy’s “Heart Your Park” – kicking off on Friday, March 7.
“Spring is a time for rejuvenation, and our new Secret Garden campaign will usher in this highly-anticipated season with exciting merchandise and experiences,” said Martine Reardon, Macy’s chief marketing officer. “Capturing the season’s hottest trends in spring colors and patterns, Secret Garden also takes to the outdoors, supporting more than 550 of our nation’s parks and green spaces.”
Secret Garden Flourishes in Stores
This season, Macy’s will take customers on a stroll through a lush and magical garden, with trends that fuse fantasy with fashion, and the designers who bring it to life. Floral pieces will be sprouting up in Macy’s stores and on macys.com, in the form of fit and flare dresses, classic shifts and sweet skirts. 
Colors abound across the fashion spectrum, featuring rich blues, pretty pinks and coral, along with accents of clean and crisp white. Ruffle details, lace, and floral appliques add a sweet touch to the season’s hottest looks. Shoppers will also find the garden experience in home, through vibrant floral bedding, dinnerware and serveware that will make entertaining even sunnier.
Garden-inspired merchandise comes from customers’ favorite brands available at Macy’s, including Bar III, Betsey Johnson, Charter Club, French Connection, I.N.C., Ivanka Trump, Jessica Simpson, MADE Fashion Week, Martha Stewart Collection, and Tommy Hilfiger.


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