Jabong hosts first ever Google+ Shoppable Hangout at LFW

12 Mar '14

4 min read

Jabong.com, India’s leading fashion destination is not just launching international label Dorothy Perkins in India at Lakmé Fashion Week Summer/Resort 2014 but is also creating another innovation by hosting Asia’s first ever ‘Google+ Shoppable Hangout’.

The hangout is scheduled on March 13, 2014 at 7:30 PM live from the main show area where the viewers would be able to see Dorothy Perkins Spring Summer 2014 collection and also shop from the ramp. To attend please visit http://jabo.ng/lakmehangout

Widely regarded as India's first and most famous celebrity blogger who blogs on Bollywood, Fashion & Lifestyle with a Desi Girl Twist, Miss Malini and Indian actress, model; television presenter and now a fashion designer known for her sartorial fashion, Mandira Bedi and India’s leading fashion Designer Anita Dongre known for cutting edge women apparel for the last two decades will host the hangout. This platform will provide the Indian consumer a completely new shopping experience.

The hangout will showcase Dorothy Perkins SS14 collection which finds inspiration in delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a gamut of shoes that are great for taking the look from day to night. For the next-gen the collection has 1980’s rocker-style bleached jeans along with an array of playful bikinis and maillot swimsuits that are perfect for a holiday in the sun. This on trend collection is available only on Jabong.com in India.

Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes. The show will also be available as a live-stream video on the Jabong.com website. Tune into the ‘Google+ Shoppable Hangout’ to interact with the hosts and other participants on a multi-person video chat.

Speaking on the occasion, Mr. Arun Chandra Mohan, Founder and CEO of Jabong.com said, “We’re very excited to be leaders of the changing fashion revolution in India and with this association with Lakmé Fashion Week and Google, we are eager to present Asia’s first ever Shoppable Hangout live from the ramp. We want to deliver a smooth and connected shopping experience to the Indian consumer with this.

Three most popular celebrity fashionistas, Miss Malini, Mandira Bedi & Anita Dongre will host this event for customers and will interact with them about international high-street fashion brand Dorothy Perkins, its latest SS14 collection and the latest fashion trends. In addition to the opportunity to be a part of the live event, customers can browse and simultaneously buy the products.”

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