Home / Knowledge / News / Apparel/Garments / Kohl's launches Disney-branded apparel collection for kids
Kohl's launches Disney-branded apparel collection for kids
03
Apr '14
Kohl’s Department Stores and Disney announced a Disney-branded apparel collection for kids under the Jumping Beans brand, available exclusively at Kohl’s stores nationwide and Kohl's website.
 
The fun and fashionable line features exclusive Disney artwork and is made with the quality and value parents have come to expect from Kohl’s propriety brand. The first collection featuring Disney’s iconic characters Mickey Mouse and Minnie Mouse is available now. A new collection inspired by favorite Disney characters and stories will be available each season.
 
“As we celebrate the six-year anniversary of Jumping Beans at Kohl’s, we are excited about the extension of this popular only-at-Kohl’s brand through a unique new collaboration with Disney,” said Peggy Eskenasi, Kohl’s senior executive vice president of product development. “Disney is a loved and trusted brand that resonates with our shoppers and their families. The collection offers easy care play wear that parents and kids will love!"
 
“Families are at the center of everything we do, and now they will experience some Disney magic during their Kohl’s shopping experience,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. “Through this collaboration we have delivered a kids fashion collection that’s vibrant, fun, and pops with the energy of Mickey and Minnie.”
 
The magic of Disney meets “Americana” in the first Disney apparel by Jumping Beans collection. The children’s collection pairs iconic characters Mickey Mouse and Minnie Mouse with playful red, white and blue prints and patterns. All items retail for under $35, a great value for moms that love the spirit of Disney and practicality of Jumping Beans.
 
The exclusive Disney-branded apparel by Jumping Beans collections, available for infants (12-24 months), toddlers (2T-4T), boys (4-7) and girls (4-7), are displayed in-store together to create an impactful presentation and is supported with a comprehensive omni-channel campaign.
 
Kohl’s Jumping Beans brand launched in 2008 in children’s and home and expanded into footwear in 2009. The brand is one of many private and exclusive brands that make Kohl’s a great destination for quality and style for everyone in the family at incredible value.
 
About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,162 stores in49 states. In support of the communities it serves, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Carescause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. 
 

Kohl's

Must ReadView All

Apparel/Garments | On 29th Jun 2016

Bangladesh revises tax at source on RMG down to 0.7%

Following requests made by trade bodies, the Bangladesh government...

AEPC chairman Ashok G Rajani speaking at the press conference. Courtesy: AEPC

Apparel/Garments | On 29th Jun 2016

Apparel sector pledges Rs 623cr investment post package

The apparel sector is buoyant after the recent announcement of Rs...

Apparel/Garments | On 29th Jun 2016

India’s apparel exports may touch $20bn in FY17: CMAI

The value of clothing exports from India is likely to touch $20...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search