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Kohl's launches Disney-branded apparel collection for kids
Apr '14
Kohl’s Department Stores and Disney announced a Disney-branded apparel collection for kids under the Jumping Beans brand, available exclusively at Kohl’s stores nationwide and Kohl's website.
The fun and fashionable line features exclusive Disney artwork and is made with the quality and value parents have come to expect from Kohl’s propriety brand. The first collection featuring Disney’s iconic characters Mickey Mouse and Minnie Mouse is available now. A new collection inspired by favorite Disney characters and stories will be available each season.
“As we celebrate the six-year anniversary of Jumping Beans at Kohl’s, we are excited about the extension of this popular only-at-Kohl’s brand through a unique new collaboration with Disney,” said Peggy Eskenasi, Kohl’s senior executive vice president of product development. “Disney is a loved and trusted brand that resonates with our shoppers and their families. The collection offers easy care play wear that parents and kids will love!"
“Families are at the center of everything we do, and now they will experience some Disney magic during their Kohl’s shopping experience,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. “Through this collaboration we have delivered a kids fashion collection that’s vibrant, fun, and pops with the energy of Mickey and Minnie.”
The magic of Disney meets “Americana” in the first Disney apparel by Jumping Beans collection. The children’s collection pairs iconic characters Mickey Mouse and Minnie Mouse with playful red, white and blue prints and patterns. All items retail for under $35, a great value for moms that love the spirit of Disney and practicality of Jumping Beans.
The exclusive Disney-branded apparel by Jumping Beans collections, available for infants (12-24 months), toddlers (2T-4T), boys (4-7) and girls (4-7), are displayed in-store together to create an impactful presentation and is supported with a comprehensive omni-channel campaign.
Kohl’s Jumping Beans brand launched in 2008 in children’s and home and expanded into footwear in 2009. The brand is one of many private and exclusive brands that make Kohl’s a great destination for quality and style for everyone in the family at incredible value.
About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,162 stores in49 states. In support of the communities it serves, Kohl’s has raised more than $257 million for children’s initiatives nationwide through its Kohl’s Carescause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. 


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