Soft Surroundings to open stores at six new US locations

02 Jun '14

2 min read

Soft Surroundings, a leading multichannel retailer committed to providing stylish, casual clothing with a comfort fit, the latest in beauty and skincare, jewelry and accessories, and home furnishings to women of all ages, maintains its dedication to providing an extraordinary shopping experience by announcing plans to open six new retail locations in 2014.

The six new locations will include Short Pump Town Center in Richmond, Virginia; Market Street Lynnfield in Lynnfield, Massachusetts; and Avalon in Alpharetta, Georgia. Additionally, new locations are planned to open in Madison, Wisconsin; Portland, Oregon; and Paramus, New Jersey.

“We are thrilled to be opening six new locations this year around the nation,” said Vice President of Retail Stores, Danny Boddy. “We feel strongly that Soft Surroundings is a brand that all women can relate to and we are excited to give them an opportunity to experience what we are all about.

"This year we will have stores that span coast to coast; a milestone in our history and growth of our organization. Our passion for customer service and the integrity of our brand gives us the ability to share our story and hopefully make our customers’ lives a little more fulfilled and enjoyable.”

The new locations not only feature the popular merchandise found in the Soft Surroundings catalogs and website, but also offer customers a variety of unique, store-exclusive merchandise to further enhance their shopping experience.

About Soft Surroundings:

Headquartered in St. Louis, MO, Soft Surroundings is an upscale tri-channel retailer of women's apparel, home, and beauty. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since.

Soft Surroundings

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