Home / Knowledge / News / Apparel/Garments / Little Mistress to debut first-ever TV advert campaign
Little Mistress to debut first-ever TV advert campaign
07
Jun '14
Young Fashion Brand of the Year 2013, Little Mistress will debut its first-ever TV advertising campaign, kicking-off on June 16. 
 
The 30 second advert, which will be screened on channels including ITV2 and E4 during primetime slots, encapsulates the Little Mistress brand, emphasising the core ethos of affordable style, without compromising on quality.
 
Titled, Be the Party, the concept behind the advert offers viewers an insight into the stylish, playful world of Little Mistress.
 
The team behind the advert comprised Fashion Commentator Caryn Franklin and Fashion and TV Producer Jane Galpin, both of whom hold a wealth of experience working with live content, consumer shows and TV production, including BBC’s Clothes Show, C4’s 10 Years Younger and How to Look Good Naked
 
Celebrity make-up artist Arianne Poole was on hand to create the look, bringing her wealth of experience from shows such as This Morning to the production. Stylist and Blogger Electra Formosa oversaw the styling for each of the six scenes. 
 
Commenting on the creative Caryn Franklin said, “We were thrilled to be involved with a production and brand that has female confidence and self-belief at its heart.”
 
Little Mistress Chief Executive Mark Ashton added, “Since the brand launched in 2010 Little Mistress has gone from strength-to-strength having been crowned Drapers Young Fashion Brand of the Year in both 2012 and 2013. Releasing a TV campaign was the natural next step for the brand and we hope that this fantastic creative will present Little Mistress to an as-yet-untapped audience of fashion conscious consumers who are looking for something both stylish and affordable during this key occasion wear season.”
 
The TV campaign coincides with the launch of the brand’s collaborative collection with LOOK magazine. The final edit of the advert even features two of the exclusive LOOK styles. 
 
Ali Hall, Editor of LOOK, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, to bring the style of the LOOK reader through to the final edit. 
 
The collaborative collection will boast a full range of styles to suit all shapes and tastes; from red carpet worthy full-length maxi dresses with sophisticated high necklines, to embellished jumpsuits and notably longer hemlines, encompassing the seasons’ midi-skirt trend.
 

Little Mistress


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search