Home / Knowledge / News / Apparel/Garments / Little Mistress to debut first-ever TV advert campaign
Little Mistress to debut first-ever TV advert campaign
07
Jun '14
Young Fashion Brand of the Year 2013, Little Mistress will debut its first-ever TV advertising campaign, kicking-off on June 16. 
 
The 30 second advert, which will be screened on channels including ITV2 and E4 during primetime slots, encapsulates the Little Mistress brand, emphasising the core ethos of affordable style, without compromising on quality.
 
Titled, Be the Party, the concept behind the advert offers viewers an insight into the stylish, playful world of Little Mistress.
 
The team behind the advert comprised Fashion Commentator Caryn Franklin and Fashion and TV Producer Jane Galpin, both of whom hold a wealth of experience working with live content, consumer shows and TV production, including BBC’s Clothes Show, C4’s 10 Years Younger and How to Look Good Naked
 
Celebrity make-up artist Arianne Poole was on hand to create the look, bringing her wealth of experience from shows such as This Morning to the production. Stylist and Blogger Electra Formosa oversaw the styling for each of the six scenes. 
 
Commenting on the creative Caryn Franklin said, “We were thrilled to be involved with a production and brand that has female confidence and self-belief at its heart.”
 
Little Mistress Chief Executive Mark Ashton added, “Since the brand launched in 2010 Little Mistress has gone from strength-to-strength having been crowned Drapers Young Fashion Brand of the Year in both 2012 and 2013. Releasing a TV campaign was the natural next step for the brand and we hope that this fantastic creative will present Little Mistress to an as-yet-untapped audience of fashion conscious consumers who are looking for something both stylish and affordable during this key occasion wear season.”
 
The TV campaign coincides with the launch of the brand’s collaborative collection with LOOK magazine. The final edit of the advert even features two of the exclusive LOOK styles. 
 
Ali Hall, Editor of LOOK, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, to bring the style of the LOOK reader through to the final edit. 
 
The collaborative collection will boast a full range of styles to suit all shapes and tastes; from red carpet worthy full-length maxi dresses with sophisticated high necklines, to embellished jumpsuits and notably longer hemlines, encompassing the seasons’ midi-skirt trend.
 

Little Mistress

Must ReadView All

Textiles | On 24th Sep 2016

GST Council sets exemption limit at Rs 20 lakh

The GST Council has decided to exempt businesses from the Goods and...

Apparel/Garments | On 24th Sep 2016

DGFT adds new service providers in EPCG scheme

Providing great relief to the job working units in garment clusters...

Apparel/Garments | On 24th Sep 2016

Niti Aayog kicks off Indian ecommerce policy review

A Niti Aayog committee set up for the purpose, held deliberations...

Interviews View All

Priyanka
Studio Priyanka Rajiv

Amit Jain
Shingora Textiles Ltd

Sonia Agarwal
Whitenife

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search