Home / Knowledge / News / Apparel/Garments / Little Mistress to debut first-ever TV advert campaign
Little Mistress to debut first-ever TV advert campaign
07
Jun '14
Young Fashion Brand of the Year 2013, Little Mistress will debut its first-ever TV advertising campaign, kicking-off on June 16. 
 
The 30 second advert, which will be screened on channels including ITV2 and E4 during primetime slots, encapsulates the Little Mistress brand, emphasising the core ethos of affordable style, without compromising on quality.
 
Titled, Be the Party, the concept behind the advert offers viewers an insight into the stylish, playful world of Little Mistress.
 
The team behind the advert comprised Fashion Commentator Caryn Franklin and Fashion and TV Producer Jane Galpin, both of whom hold a wealth of experience working with live content, consumer shows and TV production, including BBC’s Clothes Show, C4’s 10 Years Younger and How to Look Good Naked
 
Celebrity make-up artist Arianne Poole was on hand to create the look, bringing her wealth of experience from shows such as This Morning to the production. Stylist and Blogger Electra Formosa oversaw the styling for each of the six scenes. 
 
Commenting on the creative Caryn Franklin said, “We were thrilled to be involved with a production and brand that has female confidence and self-belief at its heart.”
 
Little Mistress Chief Executive Mark Ashton added, “Since the brand launched in 2010 Little Mistress has gone from strength-to-strength having been crowned Drapers Young Fashion Brand of the Year in both 2012 and 2013. Releasing a TV campaign was the natural next step for the brand and we hope that this fantastic creative will present Little Mistress to an as-yet-untapped audience of fashion conscious consumers who are looking for something both stylish and affordable during this key occasion wear season.”
 
The TV campaign coincides with the launch of the brand’s collaborative collection with LOOK magazine. The final edit of the advert even features two of the exclusive LOOK styles. 
 
Ali Hall, Editor of LOOK, has been instrumental throughout the design and planning process, working alongside the in-house design team at Little Mistress, to bring the style of the LOOK reader through to the final edit. 
 
The collaborative collection will boast a full range of styles to suit all shapes and tastes; from red carpet worthy full-length maxi dresses with sophisticated high necklines, to embellished jumpsuits and notably longer hemlines, encompassing the seasons’ midi-skirt trend.
 

Little Mistress


Must ReadView All

Courtesy: ONGC Petro Additions Limited

Textiles | On 26th May 2016

Opal’s petrochem project edges closer to commissioning

South Asia’s largest integrated megapetrochemicals complex being set...

Textiles | On 26th May 2016

Bangladesh to export textiles, jute products to Uganda

Bangladesh is set to export textiles and jute products to Uganda with ...

Courtesy: Arvind

Fashion | On 26th May 2016

Arvind’s fashion portal targets 10-15% business

Textile manufacturer Arvind Limited’s e-commerce division Arvind...

Interviews View All

Smita Murarka
Amanté

Which fabrics will be in trend for lingerie in 2017? What aspects are...

Jurgen Gauger
Spreadshirt

How is the market for personalised prints on garment shaping up? What are...

Amrit Sethia
SOIE

What are the emerging trends in the intimatewear category for women in...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search