Home / Knowledge / News / Apparel/Garments / Proenza Schouler branches out into swimwear
Proenza Schouler branches out into swimwear
18
Jun '14
c: WWD/Proenza Schouler
c: WWD/Proenza Schouler
Proenza Schouler, the New York-based women’s ready-to-wear and accessories brand, has now branched out into swimwear.
 
The range is divided into two main themes such as ‘fashion styles’, which is inspired from the label’s past runway collections in black, white and soft pastel hues, and ‘surf and skate’ (comprised of pieces decorated with the brand’s signature archival prints and vibrant colours).
 
Available for sale from October 2014 onwards, the 20-piece line, which has been designed by the brand’s designer duo Jack McCollough and Lazaro Hernandez, features pareos, bikinis and single pieces in feminine as well as tomboyish silhouettes. 
 
According to WWD, the collection will be distributed through a licensing partnership with another NYC label Swimwear Anywhere along with Proenza Schouler’s new resort 2015 collection, which includes track pants with Japanese black-and-white woodcut like motifs, tweed suits, bugle-beaded tank tops, leather wrap dresses and knife-pleated chiffon skirts.
 
Founded in 2002, Proenza Schouler’s Jack McCollough and Lazaro Hernandez had won the Womenswear Designer of the Year title at the Council of Fashion Designers of America Awards 2013 ceremony. The Parsons New School for Design grads had earlier won the same award twice in 2007 and 2011.
 
Established in 1998, Swimwear Anywhere designs, manufactures and markets an extensive portfolio of swimwear brands and holds the swimwear licenses for designer labels such as Juicy Couture, DKNY, Michael Kors, Carmen Marc Valvo, Vince Camuto and Tommy Hilfiger.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search