Home / Knowledge / News / Apparel/Garments / Proenza Schouler branches out into swimwear
Proenza Schouler branches out into swimwear
18
Jun '14
c: WWD/Proenza Schouler
c: WWD/Proenza Schouler
Proenza Schouler, the New York-based women’s ready-to-wear and accessories brand, has now branched out into swimwear.
 
The range is divided into two main themes such as ‘fashion styles’, which is inspired from the label’s past runway collections in black, white and soft pastel hues, and ‘surf and skate’ (comprised of pieces decorated with the brand’s signature archival prints and vibrant colours).
 
Available for sale from October 2014 onwards, the 20-piece line, which has been designed by the brand’s designer duo Jack McCollough and Lazaro Hernandez, features pareos, bikinis and single pieces in feminine as well as tomboyish silhouettes. 
 
According to WWD, the collection will be distributed through a licensing partnership with another NYC label Swimwear Anywhere along with Proenza Schouler’s new resort 2015 collection, which includes track pants with Japanese black-and-white woodcut like motifs, tweed suits, bugle-beaded tank tops, leather wrap dresses and knife-pleated chiffon skirts.
 
Founded in 2002, Proenza Schouler’s Jack McCollough and Lazaro Hernandez had won the Womenswear Designer of the Year title at the Council of Fashion Designers of America Awards 2013 ceremony. The Parsons New School for Design grads had earlier won the same award twice in 2007 and 2011.
 
Established in 1998, Swimwear Anywhere designs, manufactures and markets an extensive portfolio of swimwear brands and holds the swimwear licenses for designer labels such as Juicy Couture, DKNY, Michael Kors, Carmen Marc Valvo, Vince Camuto and Tommy Hilfiger.
 

Fibre2fashion News Desk - India


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search