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Proenza Schouler branches out into swimwear
Jun '14
c: WWD/Proenza Schouler
c: WWD/Proenza Schouler
Proenza Schouler, the New York-based women’s ready-to-wear and accessories brand, has now branched out into swimwear.
The range is divided into two main themes such as ‘fashion styles’, which is inspired from the label’s past runway collections in black, white and soft pastel hues, and ‘surf and skate’ (comprised of pieces decorated with the brand’s signature archival prints and vibrant colours).
Available for sale from October 2014 onwards, the 20-piece line, which has been designed by the brand’s designer duo Jack McCollough and Lazaro Hernandez, features pareos, bikinis and single pieces in feminine as well as tomboyish silhouettes. 
According to WWD, the collection will be distributed through a licensing partnership with another NYC label Swimwear Anywhere along with Proenza Schouler’s new resort 2015 collection, which includes track pants with Japanese black-and-white woodcut like motifs, tweed suits, bugle-beaded tank tops, leather wrap dresses and knife-pleated chiffon skirts.
Founded in 2002, Proenza Schouler’s Jack McCollough and Lazaro Hernandez had won the Womenswear Designer of the Year title at the Council of Fashion Designers of America Awards 2013 ceremony. The Parsons New School for Design grads had earlier won the same award twice in 2007 and 2011.
Established in 1998, Swimwear Anywhere designs, manufactures and markets an extensive portfolio of swimwear brands and holds the swimwear licenses for designer labels such as Juicy Couture, DKNY, Michael Kors, Carmen Marc Valvo, Vince Camuto and Tommy Hilfiger.

Fibre2fashion News Desk - India

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