Home / Knowledge / News / Apparel/Garments / Dollar launches 'Witty' new TVC with actor Akshay Kumar
Dollar launches 'Witty' new TVC with actor Akshay Kumar
24
Jun '14
Dollar Industries Limited, one of the foremost hosiery brand of the country, has launched their 4th AD film featuring their Brand Ambassador, Akshay Kumar. The Bollywood action hero will be seen here, wearing a Dollar vest and playing the role of an electrician who saves a girl from a gang of bullies by simply using his wit than his muscles.
 
"Ever since we had Mr. Akshay Kumar on board as our Brand Ambassador, Dollar has witnessed exponential growth. This is our fourth TV commercial with him. We are confident that this commercial will also become extremely popular like the previous ones", said Mr. Vinod Gupta, Managing Director, Dollar Industries Ltd.
 
"It feels great to be a part of the Group which is ever expanding and also acknowledges my contribution towards its growth and success. While Dollar is one of the best brands in the country it has also maintained its quality, which is very important. In one line the TVC can be describes as “Fight Without Fighting and I thoroughly enjoyed shooting it", said Mr. Akshay Kumar, Brand Ambassador, Dollar Industries Limited.
 
“The idea behind this TVC was to showcase that fitness does not always mean being physically robust but having a ‘Fit’ mind can also change the game. That’s how we justify our tagline Fit Hai Boss”, added Mr. Gupta.
 
Dollar will have a 360 degree advertising campaign across print, electronic, outdoor & online media to promote this new commercial. The growth of the company is on an upswing with annual growth rates averaging more than 15% year-on-year.
 
About Dollar Industries
Dollar Industries Ltd, is today amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys a 15% market share in the branded hosiery segment in India. Dollar Industries have recently started business in African market with Nigeria to reserve more export revenue. The company’s existing export markets are in Middle East and South East Asian Countries.
 

Dollar Industries


Must ReadView All

Apparel/Garments | On 29th Apr 2016

India’s apparel sector has huge job creation potential

Export-oriented apparel production in India and other South Asian...

Apparel/Garments | On 29th Apr 2016

Raymond’s net sales up 5% in FY16 to Rs 5,595 cr

Renowned Indian textile, apparel and fashion brand, Raymond reported...

Apparel/Garments | On 29th Apr 2016

eBay and Innotrac merge to become Radial

eBay Enterprise and Innotrac have joined forces to become Radial, the ...

Interviews View All

Peter Manns
Coats Southern Africa

How is the market for sewing threads faring in South Africa and how will...

Amit Jain
Shingora Textiles Ltd

What benchmarks in design and production need to be met in the manufacture ...

Mr. Channy Hur
Gum Kwang Hi-Tex Co. Ltd.

Give us an overview of the nylon/polyester woven fabrics market in Korea...

Dr. Razvan Popescu
Bozzetto Group

Dr. Razvan Popescu is the Business Unit Head of the Textile Chemicals...

Daniel Dayan
Fiberweb Plc.

<i><b>Daniel Dayan</b>, CEO of Fiberweb talks about the developments in...

Mr. Johann Philipp Oskar Dilo
DILO Group of companies

Mr. Johann Philipp Oskar Dilo is a post graduate in Mechanical Engineering ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search