Following the successful completion of the restructuring announced in 2012 Amer Sports now moves into the next phase of restructuring. The primary objectives are to re-ignite profitable growth in Ball Sports and to further accelerate Amer Sports' growth towards 2020 especially in Apparel and Footwear, Business to Consumer, and digital products and services. The program will help to drive further scale and synergies across the Group and it will enable re-allocation of resources into the focus acceleration areas.
This phase of the restructuring will be executed during the next 18-24 months. Related non-recurring expenses of approximately EUR 60 million will mostly be recognized during the second half of 2014. Approximately EUR 25 million of the total expenses will have cash flow impact.
The restructuring is Group-wide and focused on the following key areas:
-Re-igniting profitable growth in Ball Sports, especially in Individual Ball Sports, including termination of low-profitability sales and non-core product lines and related R&D, and restructuring of Wilson Apparel and Footwear and Go-to-Market model.
Resource re-allocation to support faster growth in the Group's strategic growth areas:
-Apparel and Footwear, Business to Consumer, and consumer engagement through digital products and services.
-Driving further scale and synergies and decreasing complexity and duplication in business areas, regions, functions, sites and platforms.