Home / Knowledge / News / Apparel/Garments / Arvind unveils online custom clothing brand Creyate
Arvind unveils online custom clothing brand Creyate
20
Aug '14
Mr. Kulin Lalbhai
Mr. Kulin Lalbhai
Arvind Ltd, a vertically integrated textile player, which also markets various apparel brands, has launched an online custom clothing brand – Creyate. Creyate, which is a multichannel concept, will also be available in exclusive brick and mortar stores.

Creyate offered by a new start-up – Arvind Internet Ltd (AIL) intends to offer an alternative to ready-wear as well as traditional custom clothing and targets to be Rs. 100 crore plus brand by next year.

The Creyate brick and mortar store is like a design studio, with iMacs installed in the centre for designing garments, with swatch books available for touch & feel of fabrics. Garments showcased in the store, serve as a starting point to customise clothing as per the individual’s choice.

Explaining the multi channel concept, Tejinder Singh, COO at AIL says, “Creyate can be experienced in our digitised retail stores or alternatively one can visit the website and design garments online and then schedule a home visit by our ‘Style Stewards’.”

He adds, “Style Stewards not only take a customer’s measurements, they also give them style advice and complete wardrobe solutions. And once measured, customers can ‘Creyate’ their own garments from anywhere and they will be delivered as per their exact fit at their door step.”

In addition to Arvind’s own premium range of fabrics, Creyate has a curated collection of fabrics from choicest of Italian mills. Arvind has invested in an automated manufacturing setup to stitch best-in-class customised garments as per customers’ choice and measurements.

Kulin Lalbhai, ED at Arvind Ltd, who is driving the ecommerce foray informs, “In an attempt to break away from norms, labels and quick-fixes, Creyate strives to bring to you a fashion identity that is uniquely you, created by you.

“You can design and create garments on a 3D visualisation engine, which would then stitched for you - it’s like having a very own factory at your fingertips. With more than 100,000 unique products to create, this is the next generation of fashion retail”, he adds.

Creyate has plans to launch stores in 15 cities within the next year. It already has stores in Bengaluru, Ahmedabad and Delhi and offers home visits in major cities.

Riding on Arvind group’s supply chain prowess and manufacturing capabilities, AIL plans to take Creyate to global consumers next year, starting with the US market, where online custom clothing is a large thriving market.

Fibre2fashion News Desk - India


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search