Home / Knowledge / News / Apparel/Garments / Gross margins up 220 bps at Perry Ellis in Q2FY15
Gross margins up 220 bps at Perry Ellis in Q2FY15
Aug '14
Driven by a favorable mix from a shift away from lower margin private and exclusive brands, Perry Ellis International, US-based garment marketer said its expanded gross margin of net revenues, rose by 220 basis points in the second fiscal quarter ending August 2, 2014.

Perry Ellis reported, expanded gross margin growth of 220 basis points year-on-year to 34.6% of net revenues, driven by improvements in product mix, due to a shift away from its decision to reduce lower margin private and exclusive brands and drive growth in higher margin lifestyle brands and channels.

Total revenue for the second quarter of 2014 totalled $204 million, down 4% from $212 million in second quarter of 2014. Perry Ellis said revenues were impacted by planned exits of certain private and retailer exclusive brands and increases in golf lifestyle apparel.

In the second quarter of 2014, Perry Ellis was able to reduce net loss to $1.6 million, or a massive 42.85 percent from $2.8 million, the retailer reported in the second quarter of 2013. Correspondingly, net loss per share fell to $0.11 from $0.19 net loss per share from a year earlier.

Selling, general and administrative expenses amounted to $66.9 million in the period under review, marginally down from $66.5 million in the prior year. Expenses included $1.4 million related to costs associated with infrastructure rationalization as well as investment in Europe from introduction of Callaway in Europe and the expansion of Original Penguin across the continent.

Inventories too fell to $175 million in the second quarter of 2014 from $207 million in the comparable quarter of 2013, which Perry Ellis said was possible due to continuous focus on disciplined inventory management. It ended the second quarter with $73 million in cash and investments and no borrowings under its credit facility.

At the end of the second quarter of 2014, global sales made up for 12.4% of total revenues, against 9.3% at the end of the second quarter of 2013. Perry Ellis expects to further expand international sales, as it executes its global expansion plans.

During the second quarter of 2014, the retailer entered into eight new licensing agreements, and has exited twenty-three private and exclusive brands, since implementing this initiative in the previous fiscal year. It also completed the sale of its Jantzen brand for certain territories in Australasia to its Australian licensee.

To enhance profitability for the rest of the fiscal year, Perry Ellis said it will continue to exit non-core, low growth brand, drive efficiencies and generate cost savings through process enhancements, focus on global growth in North America and Europe through strategic partnerships and expand the direct-to-consumer global footprint.

Oscar Feldenkreis, COO at Perry Ellis International said, "There is positive momentum in our businesses as the team is focused on driving higher margin sales, adding licensing agreements and expanding our geographic reach and categories served. During the quarter we continued to make solid progress in expanding globally in Canada, Mexico and Europe.

“We see international growth and direct-to-consumer expansion as important drivers of the business going forward. As we look ahead, we are announcing strategic priorities that will enable us to maximize shareholder value by remaining focused on the strategic review of our portfolio and optimizing the positioning of our brands while continuing to reduce costs”, he added.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search