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Brandix picks three innovators for seed development program
Sep '14
Brandix one of the largest Sri Lankan apparel exporters has pledged support to three apparel industry connected innovations through its incubator – Disrupt Unlimited.

Three technology-driven innovations which address challenges in the apparel industry have become the first start-ups to make it to the incubator of Disrupt Unlimited, the Brandix-led start-up seed accelerator.

The three start-ups were recently pledged financial support, mentoring, workspace and potential client matching at the launch of the next phase of their journey to commercialise their innovations.

Of the three start-ups, ‘Generation Epsilon’ is redesigning the sample approval process in bra production to give customers a better fit and accelerated time to market.

The second start-up, ‘Enhanzer Innovation’ is creating a platform which will integrate customer order systems and streamline product development process.

‘DoInnov,’ the third start-up, is developing a virtual order reference system to maximise accuracy and efficiency in the manufacturing process.

Addressing the start-ups, Brandix Director UdenaWickremesooriya stressed on the importance of the passion to succeed.

He said, “We can provide you with technical knowledge, domain knowledge, mentoring and finance, but the drive to succeed must come from you”.

“Some of the challenges are big stuff that can make a substantial difference to the way things are done not only on a local scale but on the international scale as well”, he added

The three start-ups will go through a four-month process with Disrupt Unlimited, which will progressively turn their conceptual ideas into value propositions.

It will begin with prototypes, minimum viable products and commercially viable products and alongside develop a business model, marketing and financial plans, testing of the product and finally pitching these start-ups to venture capitalists.

During this period, their progress will be monitored and supported with funding by Disrupt Unlimited as part of its role as a seed accelerator.

Disrupt Unlimited is a seed accelerator that will inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the apparel, textile and accessories sectors.

It seeks to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chain. (AR)

Fibre2fashion News Desk - India

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