Home / Knowledge / News / Apparel/Garments / Reebok becomes the official outfitter for UFC athletes
Reebok becomes the official outfitter for UFC athletes
04
Dec '14
Soon after a week of finalizing the acquisition of the UK-based boxing and martial arts brand LUTA, the American athleticwear manufacturer Reebok International has signed a new partnership deal with the international mixed martial arts organization Ultimate Fighting Championship (UFC).

Under the six-year-long alliance deal, the activewear specialist will not only be the exclusive authentic global outfitter of the UFC athletes but also the official manufacturer of clothing for the UFC fans across the world.

Commenting on the partnership, the president of Reebok, Matt O'Toole, says, “This partnership is much more than a licensing agreement. It is a true collaboration between two great brands, which will not only give UFC a new and exciting look, but will harness the global reach of both brands to also benefit young people around the world, particularly those at risk of being involved in crime and violence.”

“This partnership not only further cements Reebok as one of the leading fitness brands in the industry, it will also help us reach a wider audience and become the brand of choice for the more than 35 million consumers worldwide who use disciplines like boxing, kickboxing and mixed martial arts to live a fit lifestyle,” he explains further.

Lorenzo Fertitta, the UFC chairman and CEO also stated, “Together with Reebok we are changing the landscape of MMA. Working with another global brand with such a strong history in training and fitness will deliver long-term value for UFC athletes and their brands by elevating and further professionalizing the events and the sport.”

“Every UFC athlete will benefit from high quality performance apparel specifically developed, tested and produced for MMA athletes. Never before has the sport had a global athletic footwear and apparel brand committed to investing so much in the research and development of products specifically for MMA,” he adds.

The Reebok/UFC apparel line will include the ‘Fight Week gear,’ ‘Fight Night kit,’ a special fight training-specific apparel collection and the UFC fan gear. The pieces will be developed in conjunction with UFC and its athletes, including current Reebok athletes UFC Welterweight Champion Johny Hendricks and UFC Lightweight Champion Anthony Pettis.

The partnership will benefit Fight for Peace, a non-profit organization which aims to provide an alternative to armed violence and drug trafficking. Launched by the London-based LUTA’s founder Luke Dowdney in Rio de Janeiro in 2000, the organization combines boxing and martial arts with education and personal development to help more than 100,000 young people in communities affected by crime and violence.

Headquartered in Canton, Massachusetts, Reebok is the worldwide designer, marketer and distributor of fitness and lifestyle apparels, accessories and equipment. A subsidiary of the Adidas Group, the American-inspired label operates under multiple divisions including Reebok-CCM Hockey and the Sports Licensed Division.

Established in 1993, the US-based UFC showcases nine weight divisions and enforces the Unified Rules of Mixed Martial Arts. The organization produces events worldwide. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Global growth to pick up in 2017 and 2018: IMF

The pickup in global growth anticipated in the April World Economic...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X