Home / Knowledge / News / Apparel/Garments / Reebok becomes the official outfitter for UFC athletes
Reebok becomes the official outfitter for UFC athletes
04
Dec '14
Soon after a week of finalizing the acquisition of the UK-based boxing and martial arts brand LUTA, the American athleticwear manufacturer Reebok International has signed a new partnership deal with the international mixed martial arts organization Ultimate Fighting Championship (UFC).

Under the six-year-long alliance deal, the activewear specialist will not only be the exclusive authentic global outfitter of the UFC athletes but also the official manufacturer of clothing for the UFC fans across the world.

Commenting on the partnership, the president of Reebok, Matt O'Toole, says, “This partnership is much more than a licensing agreement. It is a true collaboration between two great brands, which will not only give UFC a new and exciting look, but will harness the global reach of both brands to also benefit young people around the world, particularly those at risk of being involved in crime and violence.”

“This partnership not only further cements Reebok as one of the leading fitness brands in the industry, it will also help us reach a wider audience and become the brand of choice for the more than 35 million consumers worldwide who use disciplines like boxing, kickboxing and mixed martial arts to live a fit lifestyle,” he explains further.

Lorenzo Fertitta, the UFC chairman and CEO also stated, “Together with Reebok we are changing the landscape of MMA. Working with another global brand with such a strong history in training and fitness will deliver long-term value for UFC athletes and their brands by elevating and further professionalizing the events and the sport.”

“Every UFC athlete will benefit from high quality performance apparel specifically developed, tested and produced for MMA athletes. Never before has the sport had a global athletic footwear and apparel brand committed to investing so much in the research and development of products specifically for MMA,” he adds.

The Reebok/UFC apparel line will include the ‘Fight Week gear,’ ‘Fight Night kit,’ a special fight training-specific apparel collection and the UFC fan gear. The pieces will be developed in conjunction with UFC and its athletes, including current Reebok athletes UFC Welterweight Champion Johny Hendricks and UFC Lightweight Champion Anthony Pettis.

The partnership will benefit Fight for Peace, a non-profit organization which aims to provide an alternative to armed violence and drug trafficking. Launched by the London-based LUTA’s founder Luke Dowdney in Rio de Janeiro in 2000, the organization combines boxing and martial arts with education and personal development to help more than 100,000 young people in communities affected by crime and violence.

Headquartered in Canton, Massachusetts, Reebok is the worldwide designer, marketer and distributor of fitness and lifestyle apparels, accessories and equipment. A subsidiary of the Adidas Group, the American-inspired label operates under multiple divisions including Reebok-CCM Hockey and the Sports Licensed Division.

Established in 1993, the US-based UFC showcases nine weight divisions and enforces the Unified Rules of Mixed Martial Arts. The organization produces events worldwide. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

Maharashtra’s new textile policy to privatise cooperatives

Textiles | On 20th Feb 2018

Maharashtra’s new textile policy to privatise cooperatives

The state government in India’s western state of Maharashtra, under...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search