Home / Knowledge / News / Apparel/Garments / Reebok Ventilator rebooted on 25th anniversary
Reebok Ventilator rebooted on 25th anniversary
14
May '15
American athletic retailer The Finish Line, Inc has teamed up with renowned hip-hop artist and longtime Reebok Classics fan Kendrick Lamar for the latest reboot of the iconic Reebok Ventilator, available now online and in select stores in the US. Finish Line will support the brand story as told by Lamar, the face of Reebok’s Ventilator campaign, across its channels with exclusive content and key influencer support, the retailer said in a statement.

Originally introduced to the sneaker world 25 years ago, the Ventilator is back with a classic look featuring four bold new colours.

“Reebok Ventilator’s classic silhouette remains a staple item in the wardrobes of tastemakers, such as Kendrick Lamar, to this day – 25 years after making its market debut,” said Paul Diehl, Finish Line brand marketing director. “Reebok has been a part of Lamar’s signature style for years and we’re thrilled with the opportunity to work with him to bring an authentic voice to our customers surrounding this milestone release.”

In association with Reebok, and part of an ongoing partnership to bring the best of entertainment and sneakers to Finish Line, the retailer caught up with Lamar at his studio for an exclusive interview which will be released in May through its video initiative dubbed the “Studio Sessions.” This series offers fans a fresh look into the lives, styles and creative processes of some of the world’s top musical artists.

The retailer’s omnichannel strategy for the Ventilator includes of a full site takeover featuring the collaboration – driving traffic to its social channels with content also flowing through select Finish Line doors. (SH)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search