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Nitche consolidated net sales down 6.5% in Q1
25 Jan '08
3 min read
The Company has entered into a license agreement with Food Network TV personality Paula Deen to design, produce and market the Paula Deen At Home Collection of dinnerware, tableware, drinkware, picnicware, table linens, aprons, and tableware accessories. Paula Deen is an internationally recognized chef and best selling author.
"Through our entry into dinnerware and related items with the Paula Deen At Home Collection we seek to capitalize on a highly visible personality and strong national brand," stated Steve Wyandt, Nitches' Chairman and CEO.
"With this new initiative we are pursuing the higher gross margins that the dinnerware product category is known to generate. We also expect to favorably leverage the sourcing and distribution infrastructure of Nitches and specifically our home décor division."
The Paula Deen At Home Collection will debut at Belk, Dillard's, and Linens-'n-Things in March of 2008. The collection is being sold to department stores, specialty stores, national home and houseware chains, and the Paula Deen stores, restaurants, and online catalog.
QVC is designated as the exclusive television-based direct marketing channel. Nitches will be presenting the Paula Deen At Home Collection at the 2008 International Home+Housewares Show at McCormick Place in Chicago, Illinois, scheduled to be held on March 15th-19th. Paula Deen is the keynote speaker at this event and will be giving cooking demonstrations.
"Through our entry into dinnerware and related items with the Paula Deen At Home Collection we seek to capitalize on a highly visible personality and strong national brand," stated Steve Wyandt, Nitches' Chairman and CEO.
"With this new initiative we are pursuing the higher gross margins that the dinnerware product category is known to generate. We also expect to favorably leverage the sourcing and distribution infrastructure of Nitches and specifically our home décor division."
The Paula Deen At Home Collection will debut at Belk, Dillard's, and Linens-'n-Things in March of 2008. The collection is being sold to department stores, specialty stores, national home and houseware chains, and the Paula Deen stores, restaurants, and online catalog.
QVC is designated as the exclusive television-based direct marketing channel. Nitches will be presenting the Paula Deen At Home Collection at the 2008 International Home+Housewares Show at McCormick Place in Chicago, Illinois, scheduled to be held on March 15th-19th. Paula Deen is the keynote speaker at this event and will be giving cooking demonstrations.
Nitches Inc
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